PROMOTIONAL ITEMS GLOSSARY (A)


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1x1 Rib
Also 2x2 rib knit trim. The width of each rib is the same as the width between each rib. This helps the garment retain its elasticity.

2-Way Zipper
A zipper with two zipper pulls so that it can be unzipped from either direction.

4-Needle Stitched
Double-Needle stitched but with four stitches.

Abrade
To roughen a mesh surface, yielding what is termed "tooth."

Absorption
Property which causes paper to take up liquids or vapors in contact with it. In optics, the partial suppression of light through a transparent or translucent material.

Account-Opener
Direct premium offered by a bank or savings institution to a depositor opening a new account.

Acetate
Silk like in appearance and feel. Resistant to stretch and shrinkage. Fiber-forming substance is cellulose acetate.

Acknowledgement
Written notice to a distributor from a supplier that an order has been received.

Acrylic
Soft and woolly. Appearance varies from smooth and thin to a thick woven texture. Springs back when
crushed.

Ad Copy
Lettering imprinted on any item. Usually an advertiser's name, sales message, trademark or slogan.

Advance Premium
Merchandise given to a new customer on the condition that he or she earns it via a later purchase.

Advertiser
Purchaser of specialties. Also know as an end-user or buyer.

Advertising Specialty
Useful or interesting article or merchandise, usually carrying an imprinted advertising or promotional
message, given with no obligation. Also known as a giveaway, adcentive or promotional product.

Aetz
Imitation lace made on a Schiffli loom. The end result of the aetzing process.

Aetzing
The process of eliminating the base fabric leaving only the threads remaining, resulting in lace.

AI (or) .ai
Adobe Illustrator

Airbrush
Graphic technique in which ink is applied with compressed air, similar to spray painting, to render a
soft, airy effect.

Allover
Continuous embroidery which covers all of the fabric from selvage to selvage.

All-Weather Microfiber
100% Polyester Microfiber with waterproof coating and fully taped seams. 100% waterproof.

Analog Color Proof
Off-press color proof made from separation films.

Anniversary Plan
Goodwill-building promotion in which employees or customers receive a specialty or business gift on their hiring anniversaries.

Anti-Pill
A treatment applied to garments primarily to resist the formation of little balls on the fabric’s surface due to abrasion during wear.

Anti-Static
Prevents the accumulation of static electricity and helps keep the fabric from clinging to the wearer or to other garments.

Application
a.k.a. "app" "program" "software" Used interchangeably with program and software, this is a
general term for a program that performs specific tasks, such as word processing, database
management, e-mail sending or retrieval, or Web browsing. Unlike system software, which maintains
and organizes the computer system (such as the operating system), an app is an end-user program.

Appliqué
An embroidered motif, aetzed or cut, which can be used as a separate embroidered figure (Schiffli
embroidery). Fabric, which may or may not be previously embroidered, sewn to another piece of
fabric or to a garment.

Argyle
Multicolored diamond pattern used in knitwear, especially socks and sweaters. Typically a diamond pattern woven into a garment.

Art
All illustration copy used in preparing a job for printing.

Art Proof
Artwork submitted for client approval, usually a blackand- white stat of the camera-ready art.

ASCII
Acronym for American Standard Code for Information Interchange. The general specification of bits in a computer to input, store, process, and output text characters.

Author's Alterations (AAs)
Changes in type at the proof stages, made by and chargeable to the client.

Award
Recognition merchandise, often personalized, used to acknowledge performance or milestones.

 

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