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Data
In general, data is information, factual information such as text, numbers, sounds, images, anything that can be processed on a computer. Data also represents concepts, and sensations that are suitable
for communicating, interpreting, or processing. As futurist Marshall Mcluhan said, "The electric light is
pure information," meaning everything perceptible is data. The word data is plural; the singular form is
datum, however data is commonly used to refer to both singular and plural.
Dealer Incentive
Premium, merchandise or travel offered to a retailer with the specified purchase of a product. Also called a dealer loader or dealer premium.
Deboss and Color-Fill
Combining hot-stamping with debossing, so foil fills an image that is pushed down into the product.
Debossing
Depression of an image into a material such as paper, leather or suede, so the image sits below the product surface.
Decal Transfer
Imprinting method in which the decal is printed on an offset or letterset press, submerged in water and
placed on the product. Excess water and air squeegeed off and the product is kiln-fired, a process
that fuses the decal with the glaze.
Demographics
Descriptive audience statistics that reflect consumer qualities like age, sex, race, income, residence, and education level.
Denim
Twill weave, yarn dyed fabric, usually made of cotton/polyester blend. The warp yarns are colored
and the filling yarns are white.
Denim Weights
Weight is determined by weighing one yard of fabric.
Some popular denim weights are: 5 oz., 7 oz., 9.5 oz., 10 oz., 11.5 oz., 12 oz., and 14.5 oz.
Denier
A density of the weave in a nylon or polyester product.
Density
Amount of stitches in a given area.
Diagonal
Another name for any fabric with a visible twill line.
Die
Mold into which molten metal, plastic or other material is forced to make a specific shape. Also, a tool of very hard material used to press a particular shape into or onto a softer material.
Die Charge
Charge by the supplier for creating a die from artwork supplied by the supplier.
Die-Casting
Process where molten metal is injected into the cavity of a carved die.
Die-Cutting
Using sharp steel blades to cut shapes from printed sheets.
Die-Stamp
Steel plate engraved with the desired image, generally used to apply a gold or silver imprint.
Die-Striking
Method of producing emblems and other flat specialties. A blank, cut from a metal sheet, is struck
with a hammer that holds the die.
Digital Artwork
Artwork created using computer-assisted design software.
Digital Color Proof
Off-press color proof produced from digital data without the need for separation films.
Digitize
To transform graphical input data into digital form for computer processing; to transform graphical input
data into digital form for computer processing. To assign a discrete numeric value to an analog variable by analog-to-digital conversion; to assign a discrete numeric value to an analog variable by analog-to-digital conversion
Digitized Typesetting
Creation of typographic characters and symbols by the arrangement of black-and-white spots called
pixels or pels.
Digitizer
Computer peripheral device that converts an analog signal (images or sound) into a digital sound.
Dipping
Resin is applied to finished garment. The garment is then creased and dipped in a vat of chemicals to set in the resin.
Direct House
Company that manufactures advertising specialties and sells them through its own sales force. Also know as direct selling house.
Direct Response
Advertising that attempts to generate orders directly to the manufacturer or service rather than through
stores, dealers, or agents.
Direct Seller
Item that serves as a door-opener, sales-closer, or party incentive.
Direct-Mail
Ad medium that employs the postal system to deliver advertisements to prospects.
Display Premium
Form of dealer incentive which is part of a point-of purchase display. May be a sample of a consumer
premium or a functional element of the display.
Dobby
A decorative weave, usually geometric, that is woven into the fabric.
DOC (or) .doc
Microsoft Word
Donegal Tweed
Woolen tweed fabric that originated in Donegal, Ireland, characterized by thick, random, multicolored
slubs.
Door-Opener
Specialty offered by a salesperson to persuade potential buyers to listen to a sales presentation, or to
initiate interest in a product or service for a follow-up sales call.
Double-Needle Stitched
A finish used on a sleeve and/or bottom hem that uses two needles to create parallel rows of visible stitching. It gives the garment a cleaner, more finished look and adds durability.
Double Knit
Fabric knitted on a machine by interlocking loops with a double stitch (two sets of needles). Contrasts with single needle construction. Double knit fabrics are heavier than single knit fabrics.
Double-Faced Fabric
Thick, heavy, reversible fabric made by weaving two separate cloths together with an extra binder in the
warp or filling. Also called double cloth.
Download
To transfer a file(s) from another computer to your computer. There are a few methods of doing this on
the Internet. HTTP, FTP and as E-mail attachments are the most common. When you "load" a Web page into your browser you are essentially "downloading" the page from the server it is hosted on. One of the most resourceful things about the Internet is that you can download almost any type of computer file or program. Lots of them are "shareware" which means you can try them before you buy them.
Drop Needle
Knitting technique that disengages a knitting needle so as to prevent knitting a stitch. This results in a
vertical rib-like appearance. Typically this technique is done on interlock (double knit) constructions. A knit fabric characterized by vertical lines within the cloth. Manufactured by “dropping” a needle from the knitting cylinder.
Drop Shadow
Graphic device in which type is reproduced with an offset second image on one edge, giving a shadow
effect that visually lifts the primary type and makes the image appear three-dimensional.
Drop-Shipping
Individual packaging, address and delivery of a product to a specific address, usually the recipient's or
client's.
Dry-Fiber
A high activity sportswear fabric that absorbs, wicks and dries faster than average golf wear.
DSL Digital Subscriber Line
DSL is a technology that uses existing copper wiring found in almost every home and office to provide a fast connection to the Internet. Special hardware is attached to both ends of the line to allow data to transmit over the wires at a far greater speed than the standard phone wiring. It also provides a constant connection to the Internet 24 hours a day, 7 days a week, meaning there is no need to dial-in to your ISP each time you want to get online. A DSL line is most convenient in that you only need one line to carry both voice and data signals (meaning you don't have to get a second phone line). DSL is similar to ISDN in that they both operate over existing copper telephone lines (POTS) and both require short runs to a central telephone office. (DSL is not yet available in many areas because of the distance from a central office or because the local telephone companies have not yet introduced this product.) DSL provides much higher speeds, however, because connection speeds vary, many people prefer the fixed speed of an ISDN (or a T1 for that matter). Connection speeds for DSL typically range from 1.544 Mbps to 512 Kbps downstream and around 128 Kbps upstream. xDSL refers to the family of digital subscriber line technologies, such as ADSL (Asymmetric Digital Subscriber Line), SDSL (Symmetrical Digital Subscriber Line), HDSL (High bit-rate Digital Subscriber Line), and RADSL (Rate Adaptive Digital
Subscriber Line).
Duck Cloth
Tightly woven fabric that provides wind and snag resistance.
Dummy
Simulation of a finished printed piece.
DXF
AutoCad
Dye Transfer
In photography, a process of producing color prints by tanning photographic emulsions and using them to transfer dye solutions to film or paper coated with gelatin.
Dyed Garment
Fabric that has been dyed after the shirt is assembled. Many different types of dyeing process can be used. i.e., pigment, direct, or reactive.
Dyed-To-Match
Buttons or trims that are the same color as the garment onto which they are sewn.
Dyeing
Method used to impart color to textiles. It involves the use of complex organic or chemical dyestuffs, which under proper conditions will actually combine with the textile fibers. There are many ways fabric can be dyed.
Dyeing - Indigo
Indigo dye is a substance taken from the indigo plant. There are many chemical imitation indigo dyes. Indigo dye color can only be achieved through a process of dyeing, where yarn is dipped into a dye bath and is then allowed to oxidize. The number of dips determines the depth of the indigo color, the more
dips, the darker the color.
Dyeing - Piece
Fabrics are dyed solid colors after they have been woven or knit, but before they are sewn into a
garment. Piece dyed goods can be used in making solid and color-blocked shirts.
Dyeing - Pigment
Textile color by the use of pigments differs from reactive dyes in that pigments do not combine with
the fiber molecules as reactive dyes do. Pigments hold onto the textile materials with resin binders in
much the same way that paint holds to a wall. It is intentionally expected that pigments will wash out
through repeated washings.
Dyeing - Reactive/Wet Prints
Reactive print dyeing process produces rich colors that are very colorfast because the dye absorbs or is
bonded into the fibers. Reactive dyes produce bright colors on cottons and can dye acrylics, nylon, silk,
wool, and blends of these fibers. These prints produce a nice, soft hand. This process is used on print shirts.
Dyeing - Top
Yarns are dyed before the yarn is spun when the yarns are in the top state, which gives an uneven
dyed or heather appearance to the yarn. Top dyeing results in a natural look of the two colors blended.
This process is used on heathered and natural color shirts.
Dyeing - Vat
Vat dye is obtained through oxidation. It is usually very bright and will hold up better when bleached than
most other dyes. The process is very colorfast in all respects. This is an expensive procedure and is used mainly on high-end products.
Dyeing - Yarn
Yarn is dyed prior to the weaving or knitting of the goods and after the spinning of the yarn. Done in
either total immersion or partial immersion of the yarn. This process is especially used in patterns such as jacquards and stripes that require knitting.
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