PROMOTIONAL ITEMS GLOSSARY (E)


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E-Business
Ability to perform business over the Internet.

E-mail
Ability to send information over the Internet.

Earthtones (Color Families)
Neutral shades reminiscent of colors found in nature, such as deserts, mountains, and valleys. Many of
these shades serve as a base of apparel, particularly in clothing (suits, etc.). Colors include tan brown,
sage, and charcoal.

Eco Spun
Fleece outerwear fabric made from at least 50% materials reclaimed from recycled plastic pop bottles.
Electronic (Engraving) Any artwork from child's signature to newspaper is reproduced as long as it can be wrapped around a cylindrical drum. A fleece outerwear fabric made from at least 50% materials reclaimed from recycled plastic soda pop bottles.

Electronic Marketing
System using magnetic card at a checkout to give retail customers incentive credits, accumulate
purchase information, issue discount coupons, authorize check-cashing, and other functions.

Embedment
Medallion, logo or everyday object is buried deep in what appears to be solid glass but instead is acrylic
Emblem Embroidered design with a finished edge, commonly an insignia of identification, usually worn on outer clothing. Also known as a crest or patch.

Emboss and Color-Fill
Combining hot-stamping with embossing (opposite of debossing). A raised image is stamped with foil. True embossing cannot be performed on vinyl.

Embossing
Raising of an image on a product, accomplished by pressing the material between concave and convex
dies.

Embroidery
Design stitched onto fabric through the use of highspeed, computer-controlled sewing machines.

Embroidery
Art of creating and producing ornamental needlework consisting of designs worked on fabric with high luster threads either by hand or machine.

Employee Award
Incentive to a nonsales employee for safety, quality control, suggestions, attendance, or productivity
achievement.

Employee Incentive
Program designed to motivate a company's own employees with premiums given for specific actions
taken or goals met. Also called recognition program.

End on End
Knit process using two yarns of alternating colors to create a microstripe pattern. In a woven, a pattern in which the warp alternates between two colors. A 2-ply weave of different color yarns that run parallel against each other so that both colors are visible.

End-User
Purchaser of a promotional product. The recipient is one it's given to .

Engineered Stripes
Usually yarn dyed knitwear made on modern knitting equipment with wide bands of multiple colors. The
effect is not possible to achieve on less sophisticated repeat machines. This is a jersey or pique fabric with different, more complicated needle selections.

Engraving
Cutting an image into metal, wood or glass by one of three methods; computerized engraving, hand tracing or hand engraving.

Envelope Stuffer
Direct-mail ad circular or product included with some other mailed message.

Enzyme Washed
Washing process that uses a cellulose-based solution to obtain garments that appear to have been
stonewashed or acid washed. A laundering process in which a catalytic substance is added to create a chemical change in the fabric resulting in a very soft finish, smoother appearing surface and reduced shrinkage.

EPS (or) .eps
Encapsulated Postscript A type of graphics file written in the PostScript language.

Etched
Imprinting method in which the product to be imaged is coated with a protective coating that resists acid. The image is then exposed, leaving bare metal and protected metal. The acid attacks only the exposed metal, leaving the image etched onto the surface.

Etched Tone Buttons
A more upscale horn tone button with an etched pattern.

Extended Tail
When the back portion of the garment is longer than the front. Assists in keeping the garment tucked in during normal activity.

Eyelets
Small holes or perforations made in a series to allow for breathability. Finished with either stitching or brass grommets.

 

Quality Logo Products, Inc. is your number one source for stress balls and promotional products.

Quality Logo Products, Inc. • 724 North Highland Avenue • Aurora, Illinois 60506
For assistance, email us at info@qualitylogoproducts.com or call 1-866-312-5646 • Monday - Friday.

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