Customer Service » Promotional Items Glossary » F
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
Facing
Material hooped or placed on top of fabrics that have a definable nap or surface texture, such as corduroy and terry cloth, prior to embroidery. The facing compacts the wale or nap and holds the stitches above it.
Factory Pack
Premium offered within or on a package or as a container premium.
Fair Isle
Traditional knitted patterns or horizontal bands of geometric and floral designs against a contrasting
background. Named after Fair Isle, the most southern of the Shetland Isles off the northern coast of
Scotland, where authentic Fair Isle sweaters are made by hand from Shetland wool.
Felt
Nonwoven fabric made by layering thin sheets of carded wool fibers, then applying heat, moisture, and
pressure to shrink and compress the fibers into a thick matted cloth that will not ravel or fray.
FH
Freehand
Fire Wall
Software application that restricts unauthorized people on the Internet from accessing an internal Web
site.
Fired Decals
Decal that actually becomes part of the piece to which it is applied.
Fisherman Knits
Distinctive knitted patterns that originated on the Aran Islands off the coast of Ireland. Each family had its own highly recognized patterns, which were used to identify the remains of fishermen lost at sea.
Flannel
Light to heavyweight plain or twill weave fabric with a napped surface. Can be made of cotton or wool. The brushing process creates insulating air cells that provide more warmth than plain cotton.
Flax/Linen
Flax is the plant, linen yarns are made from flax. Linen is stronger that cotton. It is one of the oldest textile fibers known.
Fleece
Luxurious fabric with a thick deep nap that provides warmth without weight. May be twill or plain weave.
The term correctly applies only to wool fabrics, although there are so-called fleeces of other fabrics.
Flexography
Imprinting method for paper in which a flexible rubber plate is wrapped around a cylinder. As the paper
moves under the plate, it is pressed against it by another roller, and the ink is transferred on the paper.
Foil stamping Process in which a metal plate or die is heated and then pressed against foil into a surface, causing the pigments of the foil to transfer to the surface. Also called hot-stamping.
Four-Color Process
Printing process that creates color productions by overprinting screens that individually print reds,
yellows, blues and blacks of variable specified intensities.
Frames
Number of separate HTML documents that interact with each other on a single Web page.
Franchise Line
Arrangement where a supplier specifies restrictions, such as minimum, volume, number of distributors in a geographical area and credit, in order for a distributor to carry its line.
Free
Word whose use is not as severely restricted as it once was - but it's still wise to be sure it really is free if the advertising says it is. Conditions on which the free offer is made should be clearly stated.
Free Mail-In
Consumer offer of premium by mail for proof-of purchase - plus, usually a sum for postage and handling.
French Terry or Fleece
Pile knit fabric with uncut loops on one side. It is called fleece if the loops are sheared and brushed. A
pile, woven fabric with uncut loops is called terrycloth.
Frequency of Exposure
Number of times an individual or household is exposed to a particular ad message in a specific period of time.
Frequency Program
Promotion that provides those participating with points, redeemable for merchandise or services.
Frequent-Buyer Incentive
Continuing offers designed to build customer loyalty; akin to coupon plan or trading stamps.
FTP File Transfer Protocol
A protocol agreed upon to transfer files over the Internet from one location to another.
Fulfillment House
Service firm that processes premium and specialty orders, often packaging and mailing the items. Other services offered include warehousing, accounting, and coupon-redemption management.
Full Cut
Refers to a garment's fit as being generous and roomy.
Full-Fashioned
Knitting process whereby the pattern shape of an individual garment piece is formed on the knitting
machine as opposed to being cut from a piece of cloth. Full-fashioned garments are typically expensive
sweater knits where the sleeve is knit together with the body of the machine. Full fashioned collar trims
allow for one to control the shape/angle of the collar points.
Functionality
Stands for "functional capability" Use is deprecated in contexts where just "function" means the right thing. (Marketing people seem to think the two are synonymous and that "functionality" has a more impressive sound to it.)
F isn’t always the classiest letter, but we promise to bring good, clean fun to this awesome letter. We’ll ease you in gently with a soft fleece, heat things up with fired decals, and impress your socks off with the functionality. Knowing is half the battle or make sure you know what you’re talking about before you launch into negotiations with your clients. Want to take advantage of the low prices of Quality Logo Products? Make sure you get your free crash course in promotional products lingo before that big sales meeting. The QLP Glossary can show you the way!
Quality Logo Products, Inc. is your number one source for stress balls and promotional items.
Quality Logo Products, Inc. • 724 North Highland Avenue • Aurora, Illinois 60506
For assistance, email us at info@qualitylogoproducts.com or call 1-866-312-5646 • Monday - Friday.
Copyright 2005 - 2009 Quality Logo Products, Inc. All rights reserved.
