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Image Advertising
Advertising to make an organization's relevant publics have more positive attitudes toward it.
Imagemap
An image or graphic that has been coded to contain interactive areas. When it’s clicked on, it launches
another Web page or program. There’s a subtle distinction between an imagemap and a clickable graphic. An imagemap usually has many different hyperlinked areas, known as links. For example, an
imagemap of a country could be coded so that when a user clicks on a city or region, the browser is routed to a document or Web page about that place. A clickable graphic, on the other hand usually contains just one link.
Imagesetter
Device that outputs type, line art, and photos in position.
Imprinted Product
Merchandise featuring a company's logo, slogan, or other corporate identification.
In Lieu of Interest
Premium offered by a financial institution instead of all or part of normal interest payments.
In-Pack
Premium offered inside a products being sold. Also called package enclosure.
Incentive
Reward for performance. Merchandise or travel offered to consumers, salespeople, dealers, or
employees as a tangible reward for purchase or performance.
Incentive Catalog Company
Company that puts together a catalog premium and incentive program for an end-buyer.
Incentive Representative
Specialized manufacturer's representative servicing premium users; a commission salesperson
representing several different manufacturers.
Independent Contractor
Salesperson operating his or her own business as an independent agent of a distributor.
Industrial Advertising
Advertising directed at businesses or enterprises that produce goods/services that are ultimately sold to other businesses or commercial consumers.
Injection Molding
Process in which molten metal or plastic is injected into the cavity of a carved die.
Ink Jet
Printer that reproduces by projecting ink onto paper without the mechanical impact of plates.
Institutional Advertising
Advertising on behalf of a corporation or institution rather than for a product.
Intaglio
Design that is impressed into its base material.
Interactive Kiosks
Usually a kiosk of computers connected to the Internet located strategically in offices for easy access to the Internet.
Interlaced GIF
Interlaced GIFs appear first with poor resolution and then improve in resolution until the entire image has arrived, as opposed to arriving linearly from the top row to the bottom row. This is great to get a quick idea of what the entire image will look like while waiting for the rest. This doesn't do much for you if your Web browser doesn't support progressive display as the image is downloaded, but non-progressive-display Web browsers will still display interlaced GIFs once they have arrived in their entirety. You can make transparent and interlaced GIFs through the Web without running any utility software on your own system through the Visioneering image manipulation page, which will access your image through the Web and produce an enhanced version for you to save.
Interlock
Firm double knit fabric. Both sides of the fabric look the same (similar to the face of jersey). Used in short sleeve knit shirts.
Interlock Knit
A fabric that has two plys knit simultaneously to form one thicker and heavier ply. It has more natural stretch than a jersey knit, a soft hand, and the same appearance and feel on both sides.
Internal Server
A server that is accessible only to people within a defined network.
Internet a.k.a. "the Net"
Originally designed by the U.S. Defense Department so that a communication signal could withstand a nuclear war and serve military institutions worldwide, the Internet, was first known as the ARPAnet. A system of linked computer networks, international in scope, that facilitates data communication services such as remote login, file transfer, electronic mail, and newsgroups. The Internet is a way of connecting existing computer networks that greatly extends the reach of each participating system. When you see internet written with a lower case "i" it usually refers to a group of local area networks (LANs) that have been connected by means of a common communications protocol. Many internets exist besides the Internet, including many TCP/IP based networks that are not linked to the Internet. The Defense Data Network is a case in point.
Internet Service Provider
Charges startup and monthly fees to users and provides them with the initial host connection to the
rest of the Internet usually via a dial-up connection.
Intranet
An internal Web site harnessing the power of the Web to deliver information and perform transactions via a dial-up connection.
Iridescent Buttons
Buttons with a lustrous, rainbow-like hue.
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