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MAC
Mac Paint
Madras
Hand loomed Indian cotton fabric in plaids, checks, or stripes all colorfully intermingled. Because the yarn is dyed with natural vegetable dyes, colors run together (bleeding), producing a muted effect. The weave itself has many slubs and imperfections.
Mail-In
Premium consumers can order through the mail, usually with proof-of-purchase, on a free or selfliquidating basis.
Mainframe System
A high-end computer system capable of performing billions of transactions per second.
Make-Good
Rerun of an advertisement designed to compensate for a mistake made.
Maret Profile
Description in demographic or psychographic terms of those people who use a particular product and thus constitute its market.
Market Segmentation
Breakdown of a market into subsections, each with distinct demographic, psychographic and/or
consumption characteristics.
Market Share
Proportion of sales in a product market that is held by an individual brand of that product.
Marketing Mix
Blending of a variety of marketing elements (price, packaging, distribution, promotion, public relations,
etc.) into a marketing program.
MAS (Master Advertising Specialist)
Designated industry title signifying that the holder has attained 17 certified education units by attending 170 hours of educational offerings.
Matte Finish
Dull paper finish without gloss or luster.
Mechanical Final
Make-up of printed advertisement before
transformation onto a printing plate.
Matte Taslan
See Taslan but with a dull finish.
Media Planning
Process that develops media goals and strategies and specific plans to implement these goals and
strategies.
Media Strategy
Strategy concerned with how ad messages will be delivered to consumers. It involves: identifying the
characteristics of the target audience, who should receive ad messages and defining the haracteristics
of the media that will be used for the delivery of the ad messages.
Medium (plural, media)
Established vehicle for transmitting promotional/ad messages to the target audience.
Megabyte
A million bytes. A thousand kilobytes.
Melange
A mix of different colors of yarns knit together to create a heathered effect.
Melton
Dense, thick coating fabric with a smooth face, made with a tight plain or twill weave and two sets of softly twisted filling yarns. It is heavily fulled napped to hide all traces of the weave. Named for Melton Mowbray, a town in Leicestershire, England, where the original cloth was used to make hunting outfits.
Mercerization
Improves the quality of cotton fibers and fabrics. Provides added strength, luster, and ability to accept
and hold dyes. Mercerization is a chemical process that swells the yarn, resulting in a smoother and more dye receptive yarn/fabric. A product that has gone through a process to produce a smooth, lustrous hand.
Merchandise Proof
Product imprinted with the specified design/copy of an issued purchase order, used to clarify the appearance of the product and the imprint prior to manufacturing.
Merino
Very fine wool from the Merino breed of sheep, used to make the finest of woolen and worsted cloths.
Mesh
Similar to a pique knit, but with a more open texture for increased breathability. Larger knit than Cool Weave.
Metal Casting
Production method in which jewelry or other material is shaped by covering a mold with molten metal.
Microfiber
Super fine polyester filament yarn recently developed. Microfiber has superior hand feel and draping
characteristics to ordinary polyester yarn. Because the fabric is high-count polyester or nylon yarns, it is
durable, water-repellent, and windproof, and retains its color, resilience, and soft touch. This fabric is tightly woven from a very fine poly thread and has a sueded finish for a luxurious, soft feel. Microfiber fabric is naturally water repellent due to its construction process and when specially treated, can also be waterproof.
Micro Cord
A very fine wale cord.
Micro Fleece
A high density, anti-pilling fleece made of knit micro-fibers that are brushed less than a regular fleece garment. It has a high capacity for warmth without the weight.
Micro-Stripe
An ultra-fine stripe that is knit into the fabric.
Mid Profile
A cap with a slope height in between that of a High Profile and Low Profile. It is most often structured with buckram.
Midtones (Color Families)
Transitional colors such as dusty blue, rose pink, sunflower yellow, and salmon that cross seasons and climates, and are less intense than jewel tones.
MIME
Multipurpose Internet Mail Extensions A protocol for internet email that enables the transmission of
nontextual data such as graphics, audio, video and other binary types of files. An e-mail program such as Eudora is said to be "MIME Compliant" if it can both send and receive files using the MIME standard.
When non-text files are sent using the MIME standard they are converted (encoded) into text - although the resulting text is not really readable. Besides e-mail software, the MIME standard is also universally used by Web Servers to identify the files they are sending to Web Clients, in this way new file formats can be accommodated simply by updating the browsers' list of pairs of MIME-Types and appropriate software for handling each type.
Modem Modulator/DEModulator
Device that converts computer data into high-frequency signals or vice versa, for transmission over phone lines.
Moiré
Screen pattern caused by the clash of dot patterns when two or more screens are used.
Molded Materials
Made by pouring molten plastic (usually polypropylene) into a cavity to make a hard, seamless
shell.
Monogram
Embroidered design composed of one or more letters, usually the initials in a name.
Mother of Pearl Logo Buttons
Buttons made from Mother of Pearl, with a logo inscribed on them.
Motivation
Stimulation of a salesperson's, dealer's, or employee's innate desires and personal objectives by a program of recognition or achievement through merchandise or travel incentive techniques. Popular motivational giveaways are imprinted stress balls.
Mounting and Finishing
Manufacturing of a display, applying litho, die-cutting and assembly.
MPEG
File
Motion Pictures Experts Group is a standard compression format for video and sound. It can be
used to display and hear online movies.
Multi-Line Rep
Independent contractor representing several different supplier lines.
Multifilament
Screenprinting fabric made of two or more strands of material twisted around one another.
We believe in excess here at Quality Logo Products. Abundance. Plethora. More for your money. That's why you'll find incredible information here that you didn't know that you needed to know until you, well, knew it! More than just telling you basic words about materials, the custom products glossary also tells you how those materials are made. With this knowledge in hand, you'll know exactly why certain things can't be screen printed, and you'll understand why specific pens look much better with laser engraving than any other imprint method. When you've got this type of information in hand, you'll be armed and dangerous – to your competition, that is.
Quality Logo Products, Inc. is your number one source for stress balls and promotional items.
Quality Logo Products, Inc. • 724 North Highland Avenue • Aurora, Illinois 60506
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