Case Study #1: Athletic Organization Uses a Tennis Ball Magnet to Promote Memberships

Product: BIC® Magnets – Stock Shape Circle
Customer: Athletic Organization
Objective: Create a unique way to advertise enrollment
Category: Advertising Campaign

Overview: A tennis organization has a program that allows individual non-pro players to participate in national tournaments and tennis organization leagues, and to receive discounts on merchandise. The tennis organization wanted to advertise enrollment in their program during a major tournament.

Distribution: The tennis organization purchased circle shape magnets with a tennis ball background, imprinted with membership numbers and the organization’s website address. The magnets were placed on the cars provided to the pro players for use during the tournament. The goal was that during the tennis tournament, spectators would visit the website and register as new members.

Outcome: The organization purchased these magnets for over 50 pro circuit and pro
tournaments throughout the year.

CLICK HERE to Order Imprinted BIC® Magnets Printed with YOUR Custom Logo!