Case Study #1: Auto Glass Company Builds Awareness of Auto Repair Service with ReStick

Product: BIC® ReStick Bandage Shape
Customer: Auto Glass & Dent Repair Company
Objective: Build awareness and increase business
Category: Advertising Campaign

Overview: Springtime weather patterns can change unexpectedly fast. A spur of the moment hail storm often catches people unaware as they shop or work. These hail storms cause costly damage to automobiles. Even a mild hail storm can shatter windshields and break headlights. In many cases, the entire chassis of even the most expensive model automobile ends up dented and damaged. In an effort to build awareness of their business during these trying times of the year, the Auto Glass & Dent Repair Company elected to place ReStick stickers imprinted with company and contact information on cars near their stores. Because most people would take issue with a permanent sticker on their cars, the glass repair company chose the ReStick, which can be easily removed by the car owner.

Distribution: The glass repair company blanketed area parking lots of departments stores prior
to the forecasted arrival of hail storms and afterwards. Whenever possible, they
placed the ReStick on the outside of the driver side window allowing for
maximum exposure.

Outcome: The Auto Glass & Dent Repair Company experienced a tremendous spike in sales as a
direct result of this campaign.

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