Case Study #1: Auto Glass Corporation Uses a Variety of Promotional Merchandise in Stores

Product: BIC ® Product Mix
Customer: Auto Glass Corporation
Objective: Advertise in stores with a variety of promotional products
Category: Advertising Campaign

Overview: A large auto glass corporation with several different store locations throughout the US
regularly offered all retail outlets an array of advertising products at a large volume discounted price. Because many stores placed orders at minimum quantity and requested several different products, they wanted to set up a co-op program with BIC. The corporation wanted a program in place that would offer a large selection of products with low minimums at a large volume-pricing discount. The finalized co-op program included fifteen writing instruments at different price ranges, five paper products, two magnets and two mouse pads.

Distribution: All store locations ordered products to give away to customers.

Outcome: The client was very satisfied with the array of products, low minimum order requirements, and volume-pricing.

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