Case Study #1: Bakery Advertises with Magnet

Product: BIC® Magnet
Customer: Bakery
Objective: Effectively advertise on a giveaway item
Category: Advertising Campaign

Overview: A small bakery wanted to place an inexpensive item imprinted with an advertisement and location information on their counters for patrons to take away. They determined a magnet would be the most desirable solution because it is cost-effective, can be used universally by everyone, and allows for creativity. The bakery created two different magnets. Using a 4-color process, the stock circle shape and the bandage shape, the magnets resembled a bagel and a baguette.

Distribution: Placed on bakery counters as a giveaway.

Outcome: Placed on bakery counters as a giveaway.

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