Here at QLP, we are proud to say that many (if not most) of our bloggers are geeks. Luckily, geek culture is rife these days with examples of marketing, branding, and business dos and don’ts — meaning, naturally, that we write quite often about this stuff. It’s a hard job, but somebody’s got to do it, right?
So whether you’re interested in comic books, superhero movies, cult TV shows and films, or all of the above and more, you’ll find a plethora of reading material throughout our blog. We’ve simply written too many nerdy articles to list them all, but here’s a sampling of some of our favorites:
Creating Brand Advocates: Marvel’s ‘Avengers’-style Marvel’s string of superhero movies began in 2008 and will reach new levels of awesome very soon when The Avengers hits theaters in a few weeks. The comic book company already has a built-in fan base, of course, but the films have attracted millions of new fans, too. What can we learn from Marvel’s handling of its movie franchise?
Marketing Superpowers In promoting its Blackest Night story arc for Green Lantern, DC Comics found a creative way to persuade customers to buy tie-in issues. If you’re hunting for ideas to promote your own brand, consider taking a look at this study of DC’s marketing strategies.
‘Doctor Who’ Work Ethic: 3 Ways Your Business Can Benefit from the Doctor Who better to teach us about work ethic than a Time Lord who’s saved the universe countless times? Check out this article to learn how to be a better worker (and a better human being).
Want to Hire the Best Crew? Here’s Advice from Captain Malcolm Reynolds! Mal Reynolds of Firefly and Serenity led a pretty great crew, but his team still dealt with plenty of internal struggles. Any hiring manager will appreciate these tips for finding the right employees and doing damage control if things don’t work out.
Entrepreneur Inspiration: Business-Building Advice From ‘Dr. Horrible’s Sing-Along Blog’ During the writers’ strike in 2007, Joss Whedon produced his pet project, Dr. Horrible’s Sing-Along Blog, with great success despite a small budget. What can other entrepreneurs learn from Dr. Horrible’s journey from idea to fruition?
Alternate Reality Games: Intense and Immersive Viral Marketing Did you participate in the ARG for The Dark Knight in 2007? This article examines the viral marketing behind one of the biggest comic book films ever and explores whether alternate reality games are actually worth the effort.
Product Placement, Personal Branding, and Marketing Ingenuity in ‘Scott Pilgrim vs. The World’ Product placement can be tricky: is that can of Coke totally pulling the viewers out of a scene, or does it fit seamlessly into the movie? This article tackles the good and bad of product placement and other branding decisions in the film adaptation of Scott Pilgrim vs. The World.
Want to Be a Kick-Ass Entrepreneur? Think Like the Ghostbusters! The Ghostbusters gang saw a need, started up a company to fulfill it, and became hugely successful. You may not be in the business of investigating paranormal activity, but no matter what brand you’re trying to build, you’ll find great advice here.
All I Really Needed to Know About Teamwork I Learned from Harry Potter If there’s anyone who knows the value of teamwork, it’s Harry Potter — he wouldn’t have survived for seven books without the help of his friends. Check out this article for ways to use team dynamics to your advantage, no matter the situation.
Promotion at Conventions: How to Stand Out in a Crowd of Thousands If you’re planning on attending a comic convention and want to sell your wares, you’ll need to strategize how you’re attracting your potential customers. This first-time Chicago Comic Con attendee reflects on her experiences, discussing which vendors stood out the most and why.
Artist Alley Booths: 7 Awesome Tips to Take the ‘Starving’ Out of Artist Need more ideas on how to make an impact at a comic convention, specifically in Artist Alley? Wondering what strategies and promotional tactics will bring you the most customers? Another Chicago Comic Con attendee offers her perspective on the matter.
Which of these are your favorites? What other geeky QLP articles do you think should have made this list? Do you identify with being a geek, or perhaps a nerd or a dork? Tell us in the comments!