Do you poise your finger over the mute button when commercials come on? Do you thank your lucky stars that you have the ability to fast forward commercials in the twenty-first century? Yeah, me too.
Even though 99% of TV spots inspire eye rolls and head shakes (like anything with annoying babies in it), there are some good commercials out there! I rounded up 12 in today’s post, just for you, and guess what? None of them make me want to kill myself, so that’s a huge step in the right direction for ads.
Have a watch.
Internet Explorer: “Child of the ’90s”
Do you remember slap bracelets, yin yangs, yo-yos, answering machines, floppy disks, fanny packs, and Tamagotchi keychains? Did you own any troll dolls, Super Soakers, or POGs? You’ll love this Internet Explorer commercial, then. I promise.
I like that the advertised service is only shown at the end, after the nostalgia hits. It almost makes me want to use Internet Explorer (hey, I said almost)!
Haagen Dazs: “The House of Haagen Dazs (with Bradley Cooper)”
Ice cream. Fancy people. Bradley Cooper. That’s what you’ll see when you click play above. And you know what? It works. I want ice cream now.
Did I mention Bradley Cooper? For a full minute? Yeah.
Oreo: “Wonderfilled Anthem (by Owl City)”
What if you gave an Oreo to the Big Bad Wolf, or a vampire? Would the world be different? Oreo thinks it might. I had a smile on my face during this entire cute, animated video!
Owl City is whatever, but this song is catchy and really makes the commercial. If all ads were like this one, then the world would be a better place.
Audi: “The Challenge (Zachary Quinto vs. Leonard Nimoy)”
You don’t have to be a Star Trek fan to appreciate this Audi commercial, but it does help. This two-minute spot puts Zachary Quinto (new Spock) and Leonard Nimoy (classic Spock) at odds with one another, and it’s magnificent.
I particularly enjoy the part where Mr. Nimoy sings a snippet of “The Ballad of Bilbo Baggins” while driving. This commercial has laughs, heart, references, and immense replay value!
Panera: “Live Consciously. Eat Deliciously.”
Panera’s founding story may not seem like riveting commercial material, but they make it work. Not to mention, Rube Goldberg machines will forever fascinate me, and this ad made me smile.
Doesn’t that loaf of bread look tasty? I thought so, too.
Budweiser: “The Clydesdales: Brotherhood”
Some say Budweiser is beating a dead horse with their Clydesdale commercials (sorry, I had to do it), but I disagree. This one, which aired during the 2013 Super Bowl, may be their best yet.
If this commercial doesn’t make your eyes misty and your heart warm, then you have no soul!
Apple iPhone 5: “Music Every Day”
Love them or hate them, Apple is embedded in our culture. Do you know what else is embedded in our culture? Music.
Apple nails it with this ad. Even though there’s nothing particularly groundbreaking about it, it does accurately reflect how we use music to get through the day.
Dove: “Real Beauty Sketches”
Okay, this spot isn’t a commercial as much as it’s a mini feature presentation. But it’s great all the same! Dove continues their “Real Beauty” campaign by paying a sketch artist to draw women two different ways: once based on their self-descriptions and once based on others’ descriptions of them. The results are vastly different!
Their tagline? “You are more beautiful than you think.” I couldn’t agree more.
Three: “The Pony (#DancePonyDance)”
Three, a UK internet service provider, plays on people’s love of cute animals with this commercial. What does a moonwalking pony have to do with internet? Shhhh… Just watch it, will you?
Their tagline is: “Silly stuff. It matters.” Go with it.
Carlsberg: “Putting Friends to the Test”
Would you go out in the middle of the night to save your best friend from a tough situation? That’s the question Carlsberg (a beer company) poses to a few young men in this spot. They set up a bunch of fake scenarios to see just how far friends will go to bail out the ones they love.
I got a kick out of this!
FMX 2013: “What if Wild Animals Ate Fast Food?”
When I first saw this, I thought it was a commercial. However, it’s actually a submission to the Film and Media Exchange (FMX).
I couldn’t resist putting it in my post! Watch it and you’ll see why. Chubby animals are the best.
Yep, that’s my story and I’m sticking to it. Thanks for reading!
What do you think of my choices? Are there any other commercials, advertisements, or TV spots in general that don’t make you want to set yourself on fire and jump off a skyscraper? Share below.
Image credit to Matthew Venn on Flickr.