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20 Branding Tips for Small Businesses and Individuals

What steps are you taking to brand your personal name or company name in an unforgettable way? Get smart about branding and you’ll swiftly be on track to make your brand a household name! For your reading pleasure (and to give you the fuel you need to kick some competitor butt), here is a nice collection of posts and articles that offer sizzling tips, motivating advice, and invaluable insights into brand building. Put some of these brand strategies into practice and you’ll get plenty of the help you need. Any individual or business looking to create and build upon a brand will be able to unravel some useful tidbits from this list!

  1. 6 Personal Branding Tips – “Be your own superhero!” Branding tips from one blogger’s perspective, definitely some good tips in here.
  2. 5 Tips for Better B2B Branding – Branding on a B2C level isn’t the only important thing – don’t forget about B2B branding!
  3. Personal Branding for Web Designers – Are you a creative type? This post shows you how to market yourself creatively as well!
  4. 16 Personal Branding Tips for Young Nonprofit Professionals – 16 great articles on how to build your own personal brand and further your nonprofit career.
  5. 7 Personal Branding Tips from Bob Ross – We can all learn from Bob Ross! Find out how he developed his personal brand and how we can paint our own by following his lead.
  6. 4 Easy Personal Branding Tips – Don’t you want to learn how to “become your own brand”? You should!
  7. 6 Tips for Better Branding Using Avatars – Your avatar should be a representation of your brand – are you taking the appropriate steps to make this happen?
  8. Effective Website Branding Tips – If your website doesn’t impress people, then your product won’t either. Learn to turn your site into a branding tool as well.
  9. Expert Advice for Small Business Branding Strategy – How to master competitive differentiation when it comes to branding your company.
  10. 10 Branding and Marketing Tips For Any Website – 10 fundamental but instrumental tips that you need to incorporate into your website!
  11. 30 Days of Online Branding Advice from Seesmic’s Loic Le Meur – A great video series on branding from one of the industry leaders that’s targeted toward “anyone who would like to learn from scratch how to make the best from social networking and building their brand.”
  12. The Art of Branding – Guy Kawasaki discusses the art of branding, including how to speak “non-jargonese.”
  13. How Chris Hughes Helped Launch Facebook and the Barack Obama Campaign – Branding advice from the shapers of the Obama brand!
  14. Startup & Branding Advice – Here is a nice collection of posts on business branding for all businesses to follow.
  15. Business Advice & Personal Branding – More branding tips and advice, summarized from another post that it links to.
  16. Guide to Developing a Business Brand – How to combine branding and marketing into one successful strategy.
  17. Small Business Offline Branding Strategies – This post deals with offline branding strategies to support your online marketing initiatives.
  18. Branding Advice from Hawaii Five-O – Branding advice inspired by a TV series? Seems funny, but some good tips here for sure.
  19. Branding: The Basics – A nice step-by-step guide on branding techniques and strategies.
  20. 8 Unusual Animals of Web Branding – A fun post discussing different animals we encounter while using the web…and they are all known brands online.

Do you have more cutting-edge strategies for this list? Are you outraged because we didn’t include your favorite website or post on branding? Comment away and tell our readers all about it!

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Bubba

Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on

Comments

  1. QLP Kid

    I love #6!

    I am my own brand!

  2. Scooby DOO!

    READ these, and then read them over; they are free tips that will make all the difference in your branding campaigns. Those who educate themselves BEFORE jumping in, generally fare significantly better than those who just jump. Did you dive into the deep end the first time you went into a pool?

    It’s not like Bret did not research the different styles of UGGS before he made his purchase and look how happy he is now.

    …That’s a lot of flair, even for office space standards.

  3. QLP Jill

    Can I just say how much I LOVE these resources? Where else could you find brand-building pointers from Guy Kawasaki, Chris Hughes, Bob Ross, and Hawaii Five-O in one place…PLUS insightful strategies about many of the key elements (social media, personal branding, avatars, online and offline branding)? I don’t even know where to begin reading! Although, I suppose it would be logical to start with number 1 and work my way down, eh? ;)

  4. D-Rok

    Nice reference guide. Lists are always nice, because they allow the reader to spend only as much time as they want on only the material they are interested in reading.

    It’s very convenient for our modern-day “don’t have time to sneeze” lifestyles. Too bad, however, people are missing out on the little details that can make all the difference. Cliff notes just don’t give you the whole story.

    Nonetheless, you can’t help how people are. You can only modify your writing style to better suit what people want, which is exactly what you’ve done. Very convenient.

  5. Big Johnson

    Isn’t having your article or content included in this blog post a form of branding also?

    These 20 websites just earned a free link from our website; granted they are all VERY well deserving of such.

    I have to say my feelings are a little hurt after reading this list though… Where is a link to a discussion explaining how or why PROMOTIONAL PRODUCTS are great branding tools? Promotional merchandise printed with your small business logo or name (personal branding) are great marketing tools and increase brand awareness and recall.

    Tisk… Tisk… Tisk…

  6. Big Johnson

    Total tangent… But today was Jersey Thursday, and I was the only person who dressed to impress today – SHAME ON YOU ALL! :(

  7. skelly

    Scooby – the UGG comment literally made me laugh out loud. Nice :)

  8. Max Powers

    Good point Johnson! I can’t believe that’s not listed among the branding tips, ha-ha. Combine direct marketing with promotional products and you’ve got the best campaign possible. Nothing is more effective that talking face-to-face with your target audience and giving them free items with your imprint to take home and remember you by. They can turn the channel when commercials come on, or watch the roadway when billboards are in sight. However when someone is speaking directly to you and giving you something for free, you feel more obligated to listen to them, and therefore are more likely to be effected by the campaign.

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