Well I’m back…did you miss me? I’ll start this post by pointing out what you may already know: the Packers are 6-3 and on a roll. Meanwhile, I think it’s pretty obvious that the Bears are the worst 5-3 of all-time. That’s all I’ll say about that topic!
I promised my fans that I would get back to focusing on the sports world after my last post. However, I’m taking a slightly different approach this week by highlighting some of the biggest mistakes that have been made with promotions and sports. Mistakes are the best ways to learn, and all companies can learn what to do and what not to do with their promotions based on what work and what doesn’t work for other companies. So this is one point I hope to make in this blog (but really, I just think it’s funnier than shit how IDIOTIC some people can get with their promotions)!
10 Cent Beer Night
This fiasco happened in 1974, but if it happened now it would be even more of a disaster. The Cleveland Indians were a mess in the early 70s, so they tried to increase attendance with 10 Cent Beer Night. Now, I’m a college kid, and let me tell you: if you were to say this to me, I would immediately get all my friends together and we would head to this event. I don’t give a shit if it’s gymnastics, figure skating, or ballet. WE WOULD BE THERE! So needless to say, this game turned into an absolute disaster and thousands of thousands of non-baseball fans showed up and got incredibly black-out intoxicated. In the end, the Indians were forced to forfeit the game because they couldn’t contain the fans and it was so rowdy the players’ safety was in jeopardy!
Disco Demolition Night
Leave it to a Chicago sports team to come up with an excellent promotion like this. Disco Demolition Night also occurred in the 1970s, and let me say that having anything that deals with explosions and disco seems like a completely horrible idea. The White Sox put out the promotion that fans could come out to the game with old records to put in a pile, which would later be blown up in an explosion between Games 1 and 2 of the doubleheader. They expected around 10,000 people to show up to the game, but it ended up being more like 90,000 people. Fans ended up storming the field and a riot ensued when the explosion knocked over the outfield wall. It was an absolute and complete disaster!
Ice Hockey Helmet Night
Let me tell you, I LOVE having Chicago Sports teams in this blog about idiot sports promotions! Don’t get me wrong, there were several other idiot promotions that were in the running for this third promotion gone wrong, but in the end the Chicago Blackhawks got it. On February 27th, 2009, they decided to give away several thousand hard-hats as a free promotion. People love free stuff, so no problem right? Come on people, what happens if there is a hat-trick in hockey? Doesn’t the Blackhawks promotion team know ANYTHING about hockey? In the end, of course, there was a hat-trick by Jonathan Towes, and the safety of all the fans was on the line when hard-hats were being thrown back onto the ice.
The point of this blog was to get a little laugh, but on a serious note there is something that everyone can learn in the promotional industry. Bad mistakes can be made with promotions and promotional products if you aren’t teamed up with the right promotional company who legitimately knows what they are doing and have fully thought it out. Team up with Quality Logo Products to take every precaution to avoid a promotion gone bad! Promotional disasters can put companies in a crisis, as you can see from this post.
These are just three of the dumbest sports promotions of all time, but trust me there are MANY more. Do you know of any more? And I’ll end with GO PACK GO!