You never know what you’re going to find when you flip through the Sunday paper to get to the good ads. Sure, there are the grocery store ads featuring “unbelievably low prices” on spinach and home décor stores promoting their latest “2 Day Super-Duper, Fan-freaking-tastic” sale on their bedding…
But I enjoy reading the ads in Parade Magazine the most. I’ve learned about how the Amish are crafting the best space heaters around, and which medication I should be asking my doctor about for a condition I didn’t know even existed, all from this one source.
Recently, I came across an advertisement for Oreck, but guess what? It wasn’t for their vacuums; it was for a random product I didn’t even know they sold. Check out what they were selling and what other ads I’ve seen for random products from established companies!
Oreck: From Vacuums to Candles
From my many summers of watching The Price is Right every morning, I know a thing or two about Oreck vacuum cleaners. I know that they’re incredibly lightweight and the world’s most prestigious hotels use them. However, I had no idea they also sell candles.
Sure, the cleaning supplies, the steam mops, and even the fabric shaver make sense to me. But candles? Really?! What does that have to do with cleaning or vacuuming? I wouldn’t walk into a room and think, “This room needs to be vacuumed. Naw, I’ll just light a candle.” I would recommend sticking with selling cleaning products that actually clean, not just mask the odors coming up from your carpet. I know, I know, call me crazy.
Proctor & Gamble: Tide Dry Cleaners
Given the fact that P&G has about a bijillion products under their belt, it would make sense that maybe one or two do something a bit random to attract attention. However, their latest franchise opportunity (yes, you read that right) is straight out of left field. Tide Dry Cleaners will soon be opening up across the country to offer assistance in removing those stubborn stains from your favorite shirts… or to provide a place to drop off your dress shirts to pick up later, all clean and ready to wear.
This seems like a stretch, but I was raised in a Tide household, so I’m a bit biased here. It just seems like opening up a chain of laundromats would make more sense, since it’s a laundry detergent. They could sell only P&G laundry products, run only P&G commercials on the TVs, and could even have a little convenience store with other P&G items in it (paper towels, toilet paper, everyday necessities). I could justify this one, but a dry cleaner? Not so much.
Proctor & Gamble: Mr. Clean Car Wash
You didn’t believe me when I said P&G had so many different products under their belt, did you? Well, I forgive you, because this last one also surprised me. Mr. Clean is known for their kitchen and bathroom cleaners, but apparently they’re diving into car washes to really make sure they get their name out there to the masses. They already sell car washing products at Target and PepBoys for DIY car washes at home, but this new venture is a first.
This seems like a huge stretch for Mr. Clean. Do you think it’d be a better idea to partner up with an existing car wash company and co-brand with them? I can hear the commercial voiceover now, “The products you trust to keep your home clean now will keep your car clean, too! Mr. Clean automotive products are now used exclusively at our car wash!”
While Oreck and Proctor & Gamble are on the right track to diversify into new markets in order to attract customers, it seems like these ideas are a bit of a stretch. Candles from a vacuum company? Dry cleaners and car washes from a company that aims to “to touch and improve lives, now and for generations to come”?
Remember Leo Burnett’s quote, “When you reach for the stars, you may not quite get one, but you won’t come up with a handful of mud, either.” Well, these ideas aren’t mud, but they’re not exactly a bright, shining star, either.
What do you think about these brands and their latest endeavors? Do they make sense to you? Do they seem odd to you? Sound off below!