How to Take Action in Business: 4 Pearls of Wisdom from Sly Stallone
At QLP, we love to mine whatever relevant information we can from the likes of our favorite films and television shows. Why? Because the entertainment industry is insightful, inspirational, and valuable—that’s why.
And trust me on this: there’s nothing more insightful or inspirational than the Italian Stallion himself, Sylvester Stallone!
With that in mind, I’d like to take a quick look at a few lines of dialogue I believe to be criminally under-appreciated, as they offer a great deal of insight on how to run a successful business. Maybe you’ve heard a few of these before. Maybe you haven’t. Either way, pay attention, because the following pearls of wisdom are directly applicable to your business strategy.
Pearl #1 – Switch It Up
Are you not generating the kind of brand awareness you’ve been hoping for? Listen up:
Think your brand image is starting to look a bit stale in the eyes of consumers? Are you ready to “turn it around”? Well, if the seminal action-classic Over the Top has taught us anything (other than that truck driving and professional arm-wrestling make for award-worthy cinema), it’s that you’ve got to switch things up from time to time. What is your company’s content strategy? Is it generating exposure for your brand? If not, it may be time to try a different approach—set up a company blog; start a podcast offering valuable tips for consumers; get proactive about social media engagement. A fresh approach to conveying your brand image is at least worth a shot.
Pearl #2 – Get Confident
Don’t be afraid to let the competition know that you’re number one:
No one is above the law (least of all, Judge Dredd), but it doesn’t hurt to have that attitude. You’ve got to put your game face on when it’s time to compete. This goes double for the cutthroat arena of modern business. Get serious, get motivated, and get ready to bring your A-game. Let your guard down for even a moment and your industry competitors will turn the situation to their advantage. Are you following through on your promises in a timely fashion? You’d better be! Is your customer service up to snuff? Make sure it is, or you’ll lose valued clients to the enemy.
Pearl #3 – Show A Little Personality
Be real with your customers:
I can’t be certain of what Sly is telling us here, but I’m sure it has something to do with social media. The goal in business is to stay relevant to both current and potential customers, and the best way to do that is with personality. Professionalism is fine and dandy, but you’ve got to be approachable too. Once in a while, you have to show consumers that your business can relate to them in a real way—the way Rocky would have: with humor, heart, and empathy. Social media platforms (i.e. Facebook, Twitter, LinkedIn, etc.) come in handy in this regard, as they allow you to engage directly and consistently with your customer base. Stay accessible and stay real—otherwise you’ll just grow stagnant.
Pearl #4 – Don’t Back Down
No matter what your profession is, take the following to heart:
That’s right, dammit! No backing down! Rambo knows it, and so should you. You started a business, and you better see to it that it becomes every bit as successful as you originally planned. Keep in mind that whether your company is relatively young or you’ve been in the game for quite some time, growing pains are natural. Some quarters will be less profitable than others, and some days will seem endless. Whatever you do, don’t despair.
There’s obviously a lot we can learn from Stallone (when we can understand what the hell he’s saying), but you’ll have to put his words of wisdom into action yourself if you’re going to gain anything from them. And if all else fails, remember: stick to your guns—they’re what got you this far in the first place. Hey, if it worked for Sly, it can work for you!
Any more Sly pearls of wisdom you’d like to add? Are you feeling inspired enough to take action?
Joseph is the head of the Media Team at Quality Logo Products. He's a video specialist, blogger, perfectionist, and all-around likeable guy. When he's not busy focusing on the nitty-gritty details of his written and visual work, he's normally listening to bad 80s music and scouring the internet for useless information on useless subjects. You can also connect with Joe on Google+.