4 Startup Tips from ‘2 Broke Girls’
For those of you unfamiliar with CBS’ 2 Broke Girls, the show follows the typical sitcom mishaps of, shockingly, two broke girls. Max, a scrappy Brooklynite, and Caroline, an heiress who lost everything, meet while working at the local diner. Over the course of the first episode, we learn that Max makes some killer cupcakes and that Caroline graduated from a prestigious business school.
Max resists change, but Caroline insists that with their combined skills, they can open and run a successful cupcake business. Whether you love or hate the show, there are definitely some solid takeaways from their budding startup.
Max's cupcakes help kickstart the business...
1. Reach out to your friends and family. Max already sells her cupcakes in the diner where she works. But when Caroline decides that it’s time to get serious about their cupcake business, she encourages Max to pass along their business card to Max’s other employer.
New businesses hear this all the time, but it’s worth repeating. Landing business from the leading innovator in your niche sounds amazing, but it’s not going to happen on the first day. Keep your business afloat and start brand awareness by getting your friends on board.
2. Get the best for your business. Even though they are aggressively saving their pennies, Max and Caroline admit that they can’t run a cupcake business when the pilot light on their stove doesn’t ignite. They end up raising money to buy a state of the art oven. And when they realize that their cupcake decorating skills are lacking, they take a class at a local bakery.
I don’t mean that you should run your business into the ground with elaborate purchases, but you will need to spend money to get the tools you need. Invest in good accounting software, equipment, personnel, etc. The cliché is right: you have to spend money to make money.
...but Caroline's can-do attitude will really help them succeed.
3. Jump on every single opportunity you can. Caroline manages to sweet talk the owner of a local coffee shop into selling their cupcakes. Max isn’t a big fan of the clientele (she’s a hipster-hater) and resists the idea. The two girls also end up serving their cupcakes at an art gallery instead of just dropping them off and collecting their check.
Your first couple clients might not be your dream clients, but everyone needs to start somewhere. Don’t put yourself in uncomfortable situations, but dealing with idiosyncrasies is a necessary evil of starting out. You can get picky with your clientele once your business is booming.
4. Keep your eyes on the prize! Max gets discouraged each and every time that the two girls have a minor financial setback. But Caroline always manages to motivate her business partner into sticking with their dream.
Setbacks will be frequent while you’re starting out: even the most detailed of business plans can be derailed. You will most likely be rejected more times than you are accepted. The important thing is to bounce back, take those risks, and make sure that your end goal is at the forefront of your mind.
Are there any other valuable startup tips from 2 Broke Girls’ playbook? For viewers, do you think the sex jokes will ever subside so we can dig out more business insight?