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Attending a trade show requires a huge investment – from the trade show booth to travel to staff time. You literally don’t want to waste a minute of valuable networking time. Here are 6 ways to start marketing your trade show booth before you leave for the show, so you can hit the ground running. […]
Editor’s Note: This is a post by Mike Herdon. Mike is a business writer who shares tips on how to effectively market your small business, increase sales, and keep expenses down. Whether you’re a newbie or you’ve been putting trade show booths together for years, you ought to know that the margin for error is […]
This summer marked my third attendance at Wizard World Chicago Comic Con. And I have to give props to the Wizard World team because this was definitely the best year yet! In past years I’ve written about how the con grabs attendees and how small businesses can glean tips from Artist Alley. This year, though, […]
Trade shows can be rough waters for unprepared marketers. From the competitive sharks that prey on your prospects to big fish that swim right into your net, the trade show can be as successful as the Gene Hackman version of The Poseidon Adventure or as disastrous as the Josh Lucas version. Sure, you know what […]