OVERVIEW: A pizza & sub shop opened on the edge of a college campus. To help promote the shop’s grand opening, the owner imprinted a “take out” menu and coupon for future food orders onto an 8″ x 3″ BIC Sticky Note adhesive notepad. The shop employees stuck a menu/coupon to the top of all outgoing pizza boxes to be redeemed with next pizza order. The adhesive coupon was imprinted with the tagline, “Delivery to your dorm 3 p.m. to 3 a.m.”
DISTRIBUTION: Placed on top of all outgoing pizza boxes.
OUTCOME: The company tracked the number of coupons used by the college students. Due to the campaign’s incredible success, they planned a second campaign for the following semester.
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