All twelve of you who read my blogs know I like to make fun of Hollywood. But most of that stems from pure jealousy. As a (temporarily) failed TV writer, I want to be those people. I’m aware that makes me a hypocrite. I’ve made peace with that.
*Writer’s note: nothing I’ve said about J-Lo has been out of jealousy. She’s just awful.*
As I haven’t given up on my dream just yet, I’m always looking for new avenues to open up the one door that leads me to a Malibu mansion and enough fame to beat up a couple people, drunkenly crash a car, steal a car, steal some jewelry, test positive for drugs and only get a couple weeks of house arrest (seriously, how is Lindsay Lohan not in prison?)
And thanks to Amazon’s quest to expand into total global domination, I have a new way in!
Almost all of you have bought something from Amazon.com in your lifetime. And I’m willing to bet that for most of you it was either a movie or a season of your favorite television show. (I’ve only bought text books; I love learning!)
Well, when Amazon sells those to you, they have to pay royalties to the studios that produced the content. They realized that was silly. So now Amazon has unveiled:
Amazon is expanding its brand into the production realm, with the focus on developing innovative new ideas with clever, original content. In a world saddled with craptacular shows like Keeping Up With the Kardashians and America’s Got Talent (spoiler alert: no it doesn’t), this is a breath of proverbial fresh air.
For now, you won’t be seeing any of their work on the small screen. They’re taking a cue from Hulu’s Battleground and Netflix Streaming’s Lillyhammer. The content Amazon Studios is developing will be for the web as a part of Amazon Instant Video.
There is one major difference. Amazon isn’t seeking out the high priced writers and producers with the snazzy, fast talking agents. They’re going to the people who have made Amazon the global giant it is today: normal, everyday people (they’re called “normies” in The Biz). Talk about building brand loyalty.
How it works: Anybody with a good story idea for a TV series and a pilot script (that’s what the very first episode of a show is called) is being called to arms. You have those two items? Good.
You submit both of these genius items to Amazon. Within 45 days, Amazon will look at your ideas and determine if they want to take the next step: moving your stuff onto the Development Slate (and paying the writer a handsome bonus).
Once there it goes through a rigorous process where your script will surely be shredded to bits, re-written at least 10 times, and created to be funny and something that the money-men will back. When they do, the episode is filmed, and IF you’re one of the lucky few, your series will have a chance to run on Amazon Instant Video.
There is also a similar contest going on for films, that includes a deal with Warner Brothers Pictures.
Brand expansion is the goal of any company. When Amazon started, I doubt their own TV and movie studio was anywhere in their plans. If so, it was probably a footnote in a pipe dream. Look how fast things can change, though, when a brand does right by the people who help it succeed.
Go forth with your world domination, Amazon. And for the love of all that is holy, TAKE ME WITH YOU!
Will you participate in this initiative from Amazon Studios? Do you agree that the company is expanding their brand by involving creative fans?