America Bans Plastic Bags, Drinks More Water: Get Your Brand Noticed!
Here at Quality Logo Products we’re always on the lookout for new legislation and lifestyle trends to pass on to our readers and clients so that you can spearhead a successful promotion.
Sorry, plastic bag. You're no longer welcome in L.A.
Previously, I discussed how Los Angeles County banned disposable plastic bags and that multiple cities and counties across the United States are doing similar.
Well, guess what! Now the city of Los Angeles has also banned plastic bags. This means that 4 million people from LA will join the 10 million from the county that need to make the switch to reusable tote bags. Think of the branding opportunity you can seize!
To read more about how the plastic bag ban can benefit your business, check out this article here.
But in news even bigger than the city of LA, it seems that Americans are drinking more bottled water than ever before. A lot more, in fact.
How much more?
Bottled water saw a hit during the hardest part of the recession in 2008 and 2009, but sales have grown every year after. 2011 saw a 4.1% increase in bottled water sales, which is extraordinary compared to the 0.9% growth in overall beverage sales.
"Goodness, this water sure is healthy!"
Gary Hemphill, the managing director for information services at Beverage Marketing, says, “Americans are drinking more bottled water because they find it convenient, appealing, and also healthy.”
Great, so what does that mean to me?
America has focused their efforts on being healthy, and your brand or business should be there to support them. And that’s why reusable water bottles are one of the hottest promotional items right now.
But the population choosing to be healthier isn’t the only reason you should opt for a colorful acrylic tumbler over, say, a mouse pad. I’ve got three additional reasons why imprinting water bottles is a smart move for your marketing efforts.
1. Water bottles last a long time.
And I mean years of longevity. This isn’t a single-use treat packet or a promotional pen that will eventually run out of ink. Water bottles or tumblers will be used frequently, if not daily. And when your recipients take them out on a jog, to the gym, or to the office, your brand will glean impressions from dozens of other potential clients.
2. Water bottles are inexpensive.
You can get over a dozen water bottles for the same price as a dozen golf balls.
No matter what your marketing budget is, there’s a water bottle to match. They’re far less expensive than a dozen imprinted golf balls and some are even more wallet-friendly than tote bags or stress balls.
If you browse through QLP’s selection, we have bottles priced for under $1, and tons in the standard $2 – $4 range. And when you bring their lifespan into the equation, your bottles will end up costing you just cents per month.
Need an example? If you purchase a custom bottle for $2, and your customer uses it for an extremely conservative estimate of two years, then your bottle will only cost you $.08 per month!
3. Water bottles will boost your brand image.
And they’ll do this in a variety of ways. The coolness of your promo items will reflect on how cool of a company you are; and water bottles like the Mood Cycle Bottle or the Expedition Aluminum Bottle will do just that.
Your clients will also appreciate that you can save them money. With reusable water bottles, they can opt for tap water refills or use a water purification system, which will save them from buying bottled water every week.
Eco-conscious customers will also be thrilled that you’re taking steps to protect Mother Nature. Many organizations, schools, and people are opting for reusable water bottles, so you have the chance to make a huge impact on some potential customers and fans.
So are you ready to take advantage of new laws and lifestyle trends to leverage your brand? Then give us a call at (866) 312-5646, drop us an email (firstname.lastname@example.org), visit our live chat, or leave us a comment.
Had you heard about the plastic bag ban? Do you use a reusable water bottle frequently? Anything else you’ve heard recently that could inspire an excellent promotion?
IMAGE CREDIT TO CLIPART.COM AND CURRYBET.