image

America Bans Plastic Bags, Drinks More Water: Get Your Brand Noticed!

Here at Quality Logo Products we’re always on the lookout for new legislation and lifestyle trends to pass on to our readers and clients so that you can spearhead a successful promotion.

plastic bag on the ground

Sorry, plastic bag. You're no longer welcome in L.A.

Previously, I discussed how Los Angeles County banned disposable plastic bags and that multiple cities and counties across the United States are doing similar.

Well, guess what! Now the city of Los Angeles has also banned plastic bags. This means that 4 million people from LA will join the 10 million from the county that need to make the switch to reusable tote bags. Think of the branding opportunity you can seize!

To read more about how the plastic bag ban can benefit your business, check out this article here.

But in news even bigger than the city of LA, it seems that Americans are drinking more bottled water than ever before. A lot more, in fact.

How much more?

Bottled water saw a hit during the hardest part of the recession in 2008 and 2009, but sales have grown every year after. 2011 saw a 4.1% increase in bottled water sales, which is extraordinary compared to the 0.9% growth in overall beverage sales.

Why’s that?

woman healthy drinking water

"Goodness, this water sure is healthy!"

Gary Hemphill, the managing director for information services at Beverage Marketing, says, “Americans are drinking more bottled water because they find it convenient, appealing, and also healthy.”

Great, so what does that mean to me?

America has focused their efforts on being healthy, and your brand or business should be there to support them. And that’s why reusable water bottles are one of the hottest promotional items right now.

But the population choosing to be healthier isn’t the only reason you should opt for a colorful acrylic tumbler over, say, a mouse pad. I’ve got three additional reasons why imprinting water bottles is a smart move for your marketing efforts.

1. Water bottles last a long time.

And I mean years of longevity. This isn’t a single-use treat packet or a promotional pen that will eventually run out of ink. Water bottles or tumblers will be used frequently, if not daily. And when your recipients take them out on a jog, to the gym, or to the office, your brand will glean impressions from dozens of other potential clients.

2. Water bottles are inexpensive.

poly-clean-auto-bottle

You can get over a dozen water bottles for the same price as a dozen golf balls.

No matter what your marketing budget is, there’s a water bottle to match. They’re far less expensive than a dozen imprinted golf balls and some are even more wallet-friendly than tote bags or stress balls.

If you browse through QLP’s selection, we have bottles priced for under $1, and tons in the standard $2 – $4 range. And when you bring their lifespan into the equation, your bottles will end up costing you just cents per month.

Need an example? If you purchase a custom bottle for $2, and your customer uses it for an extremely conservative estimate of two years, then your bottle will only cost you $.08 per month!

3. Water bottles will boost your brand image.

And they’ll do this in a variety of ways. The coolness of your promo items will reflect on how cool of a company you are; and water bottles like the Mood Cycle Bottle or the Expedition Aluminum Bottle will do just that.

Your clients will also appreciate that you can save them money. With reusable water bottles, they can opt for tap water refills or use a water purification system, which will save them from buying bottled water every week.

Eco-conscious customers will also be thrilled that you’re taking steps to protect Mother Nature. Many organizations, schools, and people are opting for reusable water bottles, so you have the chance to make a huge impact on some potential customers and fans.

So are you ready to take advantage of new laws and lifestyle trends to leverage your brand? Then give us a call at (866) 312-5646, drop us an email (info@qualitylogoproducts.com), visit our live chat, or leave us a comment.

Had you heard about the plastic bag ban? Do you use a reusable water bottle frequently? Anything else you’ve heard recently that could inspire an excellent promotion?

IMAGE CREDIT TO CLIPART.COM AND CURRYBET.


Mandy Kilinskis

Mandy is proud to be a part of QLP’s content team. A self-professed nerd, her interests include video games, sitcoms, superhero movies, iPods and iPhones but never Macs, and shockingly, writing. Her claims to fame are: owning over forty pairs of Chuck Taylor All Stars, offering spot-on coffee advice, and knowing an unbelievable amount of Disney Princess facts. You can connect with Mandy on

Comments

  1. Amy Swanson

    I hate plastic bags at grocery stores; they rip, they roll over in the trunk of my car, and then getting rid of them responsibly is such a pain. I always try to use reusable bags whenever I can, so I give L.A’s ban a big thumbs up! I have a Barnes & Noble bag that I take into the store with me all the time, a little free advertising for them and no fear of ripping the bag with my groceries. Win win! :)

    Receiving a reusable water bottle from a company is a great way to ensure I’ll come back. I’m always looking for one when I go and exercise or go for a bike ride. You can never have enough it seems.

    Thanks Mandy for the info!

    • Mandy Kilinskis

      I started using reusable tote bags over plastic bags in college, and I have never looked back. So not only would I use a company’s branded tote bag over and over again, but I would be thrilled with them for trying to eliminate plastic bag waste. Businesses that hand them out or give you a perk for using them are generally the stores I visit most.

      And I’m with you about reusable water bottles, too! I’m not sure what it is about their allure, but I never seem to have enough either. :)

      • Eric

        Amen, Amy! Plastic bags and I were through when I used them in college. In the city, you need something from the grocery store, you shop keeping in mind you’ve got to carry it home with you (however far that may be). Can’t tell you the number of times I’d a bag fall-out on me, mid-walk home.

        They hold up better and longer, most of them fold flat to be put out of the way, and they’re a lot nicer to look at than a pile of crumpled-up plastic bags.

        I say stores swing you a slight discount for buying and/or using reusable bags…just a little something to sway the minority who haven’t yet found them extremely useful (and not just for grocery shopping).

  2. Jen

    I like that LA is banning plastic bags. I try and bring my reusable bags with me wherever I go. No joke, I have a cabinet FULL of plastic bags. Luckily they work great a small garbage bags, but I still have way to many! And I love plastic water bottles. I always fill a bottle with ice water before going anywhere in the summertime. Plus they’re great for taking to the zoo, amusement parks, fairs, and other outdoor events. They save money and are eco-friendly!

    • Mandy Kilinskis

      I’m a huge fan of both reusable tote bags and reusable water bottles. So it sounds like companies could really score some brand loyalty from us if they hooked us up with some of those! ;)

  3. Rachel

    You mention lots of great reasons for using reusable water bottles, Mandy! I’d add a #4: There is an incredible variety of styles to choose from. Sports bottles, aluminum bottles, travel mugs, the acrylic tumblers with plastic straws … any business should be able to find a water bottle that fits their promotional needs.

    I use my acrylic tumbler every day … it’s awesome. And though we do request paper bags at the grocery store, I need to get better about remembering my reusable bags while shopping. I’m working on it. Yay recycling! :)

    • Mandy Kilinskis

      Paper bags are definitely still better than plastic. Progress!

      I also have an acrylic tumbler that I use every day at work, and I have a stainless steel water bottle that I use every day at home, and a plastic water bottle that I bring to the gym…which is a little less often than every day. They’re all great and I feel great about not going through so much plastic. :)

  4. Cybernetic SAM

    I wish we could do this here! Plastic bags are a disaster! People freak out because they don’t think they can remember reusable bags (they act like plastic bags are a birth right). Well I know what you can say to people who think it will be difficult to remember: much like the evolution of the human brain, it is all with discipline and consistency. We remember to not leave the house without pants on, therefore if we can remember one thing we are capable of conditioning ourselves to remember bags as well. It is not that difficult, same goes for water bottles! Great post! Sorry if that sounded harsh, I am just tired of grown adults acting like toddlers. Plus, reusable bags and bottles are fun and colorful! Not to mention you can sport trendy logos!

    • Mandy Kilinskis

      I’m with you, Sam. I wish that the Chicagoland area would enact a similar ban. I saw how many plastic bags were used in an 8 hour period when I worked at Target, and that is just a tiny sliver of how many bags that America goes through each day.

      Reusable tote bags are the way to go – especially if you’re displaying your favorite brand’s logo. :)

  5. Jill Tooley

    I hate buying bottled water! I’ll only do it if I’m completely parched while I’m out and there are no other options. Most of the time, I have my reusable bottle with me (or my Spirit Tumbler if I’m feeling sassy). ;)

    It breaks my heart when I think about all the discarded plastic bags floating around our planet, killing animals and poisoning everything. Have you ever seen Message in the Waves (here‘s a clip)? It’s heart-wrenching. I hope every county/city bans plastic bags eventually, or at least that there’s a biodegradable equivalent in the works. So tragic.

    All sentiment aside, great job on this! Any company could benefit from these trends. You nailed it. :)

    • Mandy Kilinskis

      I haven’t seen Message in the Waves, but from that clip alone, I can tell how heart-wrenching the entire documentary must be. Biodegradable would be a nice compromise for people that can’t seem to make the transfer (or forget their bags).

      Then again, remember when Sun Chips came out with a biodegradable bag and the general populace freaked out because it was so loud? It’s worth some loud rustling to help the planet (not to mention it makes you feel incredibly guilty every time you eat a chip. Brilliant weight loss technique!).

      Regardless, though, yes – brands have the opportunity to make a huge impact on potential clients. :)

    • Amanda

      I’m with you, Jill. I too, hate buying bottled water! It’s expensive, and wasteful. I would much rather drink out of my sweet green tumbler. ;-)

  6. Jeff Porretto

    I LOVE my reusable bags. I highly recommend them. Not only for the environment (which is a great reason to begin with), but because they’re soooo dang ol’ practical! They stand on their own, you can fit at least double in each one as opposed to plastic bags, and they’re strong enough to hold 2 gallons of milk! Que magnifique!

    • Mandy Kilinskis

      I love reusable bags for the same reasons. And even better? When that non-woven polypropylene starts to rip (MANY YEARS DOWN THE ROAD), you can recycle it. I mean, come on; that’s a winning situation.

Leave a Comment

Copyright 2003 - 2014 Quality Logo Products, Inc., Registration No. TX7-524-201. All Rights Reserved.