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The Anatomy of a Marketing Campaign [VIDEO]

When I searched for “anatomy of a marketing campaign,” I couldn’t find a single result that had to do with the parts of the human body.

Anatomy doesn't HAVE to be boring!

Yeah, yeah — I understand that “anatomy of” is a term put in front of complex ideas or tasks in an effort to clarify their structure and that the language used in these articles may be clear and concrete and blah blah blah, but frankly, they’re BORING.

If you’ve already cleared the hurdle of making a complex idea more understandable, why lose that momentum by tripping over the “boring as hell” stumbling block?

Anatomy is primarily defined as the branch of science that concerns the bodily structures of organisms as revealed by dissection.

That sounds WAY cooler.

The QLP film department and special effects coordinators (who moonlight as the content department) bring you a more literal interpretation of the Anatomy of a Marketing Campaign:


The Eyes: Beauty is only skin deep, but unless you’ve got x-ray vision, that’s all you get to draw in the customer. Every part of your brand needs to be visually appealing — from your product design to your online presence. Customers who don’t like what they see will never have the chance to love what they get, because when no one wants to look, no one wants to buy.

A successful campaign is as complex as the human body.

The Heart: In our tech-driven, quick-comparison world, relationship building is the key to customer retention. Communicating on a personal (though appropriate) level with clients will help them invest in you as a person as well as a company. Also, appealing to emotion — their stress relief with the new service or their success with a new product — in a sales pitch is a solid closer. Potential clients understandably want to make sure that they aren’t dealing with heartless, uncaring monsters.

The Intestines. I would cut the phrases “award-winning” and “leading provider” and “world class” out of marketing vocabulary if I had a sharp enough scalpel. These words mean NOTHING. Make sure that your marketing is digestible to consumers with concrete examples. If it’s littered with jargon or unclear language, you’re going to lose the interest of prospects.

The Hands. Never underestimate the importance of a firm handshake in a business meeting. Physical touch has been proven to help close sales deals — seriously! Also, you should always be willing to lend a hand: you get the warm fuzzies and your new network connection could be a valuable resource in the future.

What do you think of these organs of marketing campaigns? Do these tips have the muscle to power your brand? What else should we add?

Until next time, keep expanding your brand!



Jana Quinn

An old ‘G’ that’s been working for QLP since it was in Bret’s basement – Jana has been writing since she made up a story about a Jana-Tiger that liked rocky road ice cream and got straight A’s. She enjoys writing about marketing and pop culture, posting a ‘Die Hard’ article as often as she’s allowed. She is inspired by the articles at Cracked and frequently wears a Snuggie in the office. You can also connect with Jana on Google+.

Comments

  1. JPorretto

    Amazing, just amazing! You better work on your eye surgery techniques though Jana…. I’m going to go somewhere else for Lasik =)

  2. KB

    Great job guys! Love it!

  3. Jill Tooley

    BRAVO! Joe, this video is a masterpiece! And Jana, you look good in white!

    Thanks for creating this. You got straight to the point about marketing campaigns and the many senses that go along with them. Those stress ball body parts are surprisingly adorable when they’re all put together like that!

    P.S. It’s a good thing you went with “Dr. Jana” and not “Dr. Quinn” – you avoided some bad jokes at your expense. ;)

    • Joseph Giorgi

      I briefly considered going with “Dr. Quinn” in the narration. It was almost too perfect to pass up.

      But thank you! I’m just glad that the video turned out so unique. :)

      • Jana Quinn

        Haha, it hadn’t even occurred to me to use Dr. Quinn. That’s why Jill and Joe make the big bucks. :)

  4. Ness

    Good stuff! Did they have websites back in 1957 when the video was made? :D

    • Joseph Giorgi

      Shh.

    • Mandy Kilinskis

      I was an exclusive internet back then. Invites were harder to get than Google+ invites.

  5. Bret Bonnet

    I hope you remembered to sanitize those salad tongs before playing operation!

  6. amy

    Super post Jana and great job with the video Joe :D

    You both did a stellar job of getting right to the ‘heart’ of the matter with promotional products and why they’re so important in today’s business environment. Your tips for being more successful in sales was great too! Customers can smell BS a lot sooner than some salespeople think.

    I look forward to seeing what else the QLP Film Department comes out with ;)

    • Joseph Giorgi

      Thanks, Amy!

      “…right to the ‘heart’ of the matter…”

      Nicely done. Someone’s on a roll with the clever lines today. :)

  7. Jenna

    This is brilliant! I think you should be nominated for an Oscar, Joe! You too, Jana! :D

    • Jana Quinn

      Thank you so much, Jenna. Few would see the nuance and subtlety I brought to my character with such strong choices as not brushing my hair. Joe is a true visionary as a director. And let’s not forgetting the stirring screenwriting of one Mandy Kilinskis!

      • Joseph Giorgi

        Had her hair been brushed, the character of the doctor simply would NOT have been believable, so yes, Jana, your contributions to the role were invaluable. ;)

        And I agree: we couldn’t have done it without Mandy’s memorable writing. Awesome material!

        A better cast and crew there is not (which is why I say that in Yoda dialect).

        Thank you again, Jana and Mandy! Job well done.

  8. Amanda

    Great blog post and video Joe and Jana! It’s so cool to see the blogsquad’s operation idea turn out so awesome. =)

    • Joseph Giorgi

      Thanks, Amanda! Yep yep, the idea certainly evolved as it went along. It was a really fun process and it turned out to be a really fun video. :)

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