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Will Arby’s Good-Mood Food Contest Bring You Into Their Restaurants?

As most of you have probably seen, Arby’s has been trying to revamp their image as a higher level of fast food by showing more modern, fun commercials, by adding some new food selections, and apparently by holding a pretty sweet contest.

What are the details of the Arby’s Good Mood Food contest, you ask? Anyone over the age of 13 can participate and it doesn’t sound too difficult to do. All that’s required is that you send in a 30-second video of yourself showing how Arby’s food puts you in a good mood, and you must sing the line: “Arbys. It’s Good Mood Food” at some point during the video. The grand prize is $10,000 and you get to be in their next commercial (singing the Arby’s song on national TV), plus you get $500 in spending money while you’re in the area filming the commercial. Now that’s a pretty sweet deal, if you ask me!

The part that I find most interesting is that many people think Arby’s new commercials are annoying and not a good marketing effort, yet their Facebook page has skyrocketed with more than 500,000 new Likes since launching the Good Mood Food campaign. Pretty impressive! And although I don’t love the new commercials, I do find myself singing along when the commercial comes on—so it is proving effective in more ways than one.

Even if making videos is not your thing, you can also “Like” Arby’s on their Facebook page and you’ll get a $1 off coupon to try their new sandwich, the Angus Cool Deli (it actually looks pretty good…I might have to Like them myself).

I don’t know about how the rest of you feel about Arby’s, but I am not normally a huge fan of eating there. However, after seeing this contest and their new sandwich, I might just check it out again. I don’t think I’d submit a video myself—but I might encourage my friends to do so, that would be fun to see for sure!

This new contest will probably bring in customers by the masses. You do have to purchase their food in order to demonstrate how their food “puts you in a good mood,” but it’s a genius idea. Not only are they holding a contest where someone as young as 13 could win $10,000, but it is bringing in sales like crazy. Either way, this promotion is a WIN for Arby’s.

What do you make of this new contest from Arby’s? Is the $10,000 prize worth submitting a video entry for? Will this contest get you to check out their new sandwich?

 Image is a screenshot from Arby’s official contest site.


Amanda Sneed

Being an office assistant at Quality Logo Products allows Amanda to have a workday filled with the variety she loves, including writing with the QLP Blog Squad. She enjoys all kinds of music, movies, and TV shows, most frequently sitcoms like Roseanne and Seinfeld or competitive shows like American Idol and So You Think You Can Dance. Often times you will find her at home with her husband, gardening and cooking, or having friends over for a bonfire or a board game night. You can also connect with Amanda on Google+.

Comments

  1. Cybernetic SAM

    I so want to do this, I don’t really like Arby’s but for $10K I’ll sing and say what ever they want me to! :)

    • Amanda

      I think that’s how a lot of people feel! We could make a QLP video entry!! =)

  2. Kyle

    Sounds like an interesting contest. It seems like more and more companies are trying to entice people to “like” their Facebook pages through promotions like this. I’m not a huge fan of the “good mood food” campaign, but I don’t really mind it either. I love their roast beef sandwiches though. A little pricey in my opinion, but very tasty.

    Damn, I’m hungry now…

    • Amanda

      I think you’re right Kyle. Companies are all about people liking their pages. And it works out for the consumers too–$1 off coupon is worth a like for sure!

  3. Mandy Kilinskis

    Offering the “regular Joe” money to do their advertising for them is brilliant. I can only imagine the things that people would do for $10,000. And heck, I might be one of them. Good job, Arby’s and great post, Amanda!

    • Amanda

      You’re right Mandy–very brilliant of them to do this! And from what I hear, it’s working great so far!

  4. amy

    Stellar post Amanda! I personally love Arby’s and this “good mood food” campaign I think is very interesting. Even though after I eat my roast beef and curly fries all I want to do is curl up and take a nap (as I do after eating any fast food), I think they’re trying to get past the unhealthy mindset of their restaurants. In my head whenever I hear their jingle I immediately picture some guy jumping up and down while pointing saying, “See? See!? Eat with Arby’s and you won’t feel horrible afterward! It’ll put you in a good mood!!”

    I personally won’t be making a video, however if anyone does and there’s voting involved let me know! I’ll vote for anyone here at QLP, multiple times if allowed :)

    • Amanda

      Yep, that was mentioned in something I read on this too. They’re not trying to come off as “health food”, but they do want to come across as healthier than the burger chains. I’ve checked their nutrition facts, a few things are healthier, but not many. =(

      Great way to look at it–I’d vote for a QLP video too!

  5. Joseph Giorgi

    I’ve never been a huge fan of Arby’s, but I love that they’re on the “video submission” bandwagon. Quite a few companies have used this type of promotion to boost their brand awareness, and they’ve attained wider appeal as a result. Campaigns like this aren’t cheap ($10,000 is an enormous giveaway), but positive exposure doesn’t come easy, and Arby’s seems to know that. It’s good to see that they’re getting more social.

    • Amanda

      Yeah–it’s great to see that they’re keeping up with the times!

  6. Jen

    I love Arby’s Curly fries! Mmmmm, I really want some right now.

    • Amanda

      Yeah, those are actually really good! =)

      I think they should bring back their old school 5 for $5 sale when you could get regular roast beef or beef n cheddars. They’ve changed it over the years and now it’s like 3 for $5 regular beefs only. That sucks! I think that’s why my family stopped going there. =(

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