As most of you have probably seen, Arby’s has been trying to revamp their image as a higher level of fast food by showing more modern, fun commercials, by adding some new food selections, and apparently by holding a pretty sweet contest.
What are the details of the Arby’s Good Mood Food contest, you ask? Anyone over the age of 13 can participate and it doesn’t sound too difficult to do. All that’s required is that you send in a 30-second video of yourself showing how Arby’s food puts you in a good mood, and you must sing the line: “Arbys. It’s Good Mood Food” at some point during the video. The grand prize is $10,000 and you get to be in their next commercial (singing the Arby’s song on national TV), plus you get $500 in spending money while you’re in the area filming the commercial. Now that’s a pretty sweet deal, if you ask me!
The part that I find most interesting is that many people think Arby’s new commercials are annoying and not a good marketing effort, yet their Facebook page has skyrocketed with more than 500,000 new Likes since launching the Good Mood Food campaign. Pretty impressive! And although I don’t love the new commercials, I do find myself singing along when the commercial comes on—so it is proving effective in more ways than one.
Even if making videos is not your thing, you can also “Like” Arby’s on their Facebook page and you’ll get a $1 off coupon to try their new sandwich, the Angus Cool Deli (it actually looks pretty good…I might have to Like them myself).
I don’t know about how the rest of you feel about Arby’s, but I am not normally a huge fan of eating there. However, after seeing this contest and their new sandwich, I might just check it out again. I don’t think I’d submit a video myself—but I might encourage my friends to do so, that would be fun to see for sure!
This new contest will probably bring in customers by the masses. You do have to purchase their food in order to demonstrate how their food “puts you in a good mood,” but it’s a genius idea. Not only are they holding a contest where someone as young as 13 could win $10,000, but it is bringing in sales like crazy. Either way, this promotion is a WIN for Arby’s.
What do you make of this new contest from Arby’s? Is the $10,000 prize worth submitting a video entry for? Will this contest get you to check out their new sandwich?