ASI Show 2011: Trade Show Booths That Really Stand Out!
Trade shows—you gotta love ‘em! Exhibitors are enthusiastic to show off their products and attendees can’t help but get excited. This year’s ASI Chicago Show was no exception! Ending just last week on July 21, it was practically a case study in how to put together an effective convention.
ASI Chicago 2011 was an event to behold, and Quality Logo Products has the pictures to prove it!
With elbow-to-elbow crowds vying for an eyeful of the industry’s newest offerings, we could tell that the Advertising Specialty Institute had done its homework. The show itself left us with lots to talk about, but there was more to appreciate than just the wares.
After all, it wouldn’t have been much of a trade show without a few memorable booths and displays to catch the crowd’s attention.
Here are some of the standouts (click on the image for a larger view):
Holy Shnike, that’s a lot of promotional plush toys! Looks like the folks at Gibco, Inc. know how to draw the attention of those young-at-heart attendees.
NOTE: There’s a “Dexter” toy in the bunch. See if you can spot it.
Who likes patches? Patches Out Loud does, and they’ve got a vibrant collection on hand to show us just how seriously they take their craft.
That’s right—free steak samples! Hang on, I probably didn’t type that loud enough:
FREE STEAK SAMPLES!!!
In keeping with their branding slogan (“Try something better”), the meat purveyors at SteakHouse Premium make it their mission to interact with passersby in the best way possible: by offering free samples of their products. Want to make an impression at your next industry event? Edible giveaways are an excellent way to start!
NOTE: Those samples were delectable to the Nth degree, just so you know.
With an expansive assortment of products on display, it was hard to miss the Vitronic Promotional Group booth. But hey, there’s nothing wrong with showing prospects what you’re all about! If your potential associates are looking for a range of offerings, then you’d better be prepared to show just how diverse you can be.
With such a striking backlit sign, I’m inclined to believe Ariel when they say that they “make you a super hero.” Between the instantly recognizable stress balls and custom bags, it looks like they’re more than able back up such a bold claim!
NOTE: Their pictured super hero looks like he’s ready to enhance any logo!
Bridging the gap between traditional booth and full-blown store, SanMar pulled out all the stops in making themselves noticeable at the convention. I’d say it paid off—big time!
First gear, it’s alright
Second gear, I lean right
Third gear, hang on tight
Talk about firing on all cylinders! Only a Beach Boys song can sum up the distinctiveness of the Hazel booth. Here’s a group that knows what it takes to stand out at a show! Heck, the products almost take a “backseat” to the presentation, but it looks like there’s still plenty of interaction going on.
Two catchy slogans are better than one, right? Personally, I think “more flash, less cash” has a nicer ring to it, but if I’m in the minority with that opinion, Bullet at least has their bases covered with “right on target”!
And the award for Best Use of Steven Tyler’s Likeness at a Trade Show goes to…
Actually, since no other company opted to use Steven Tyler at their exhibit, Hohner pretty much wins this one by default.
There you have it, readers! Some of the most memorable booths this side of the Mississippi were on display at the ASI Show this year. Feel like you missed out on a fantastic event? Well, you kinda did, but there’s always next year. Head on over to the ASI Show website to get the full deets on the 2012 show today!
So, are the pictures above worth a thousand promotional words? That’s for you to decide. Give us your opinions in the comment section below.
Joseph is the head of the Media Team at Quality Logo Products. He's a video specialist, blogger, perfectionist, and all-around likeable guy. When he's not busy focusing on the nitty-gritty details of his written and visual work, he's normally listening to bad 80s music and scouring the internet for useless information on useless subjects. You can also connect with Joe on Google+.