Assemble the Perfect Brand: Lessons from Marvel’s ‘The Avengers’
Marvel’s new film, The Avengers, is generating a ton of buzz right now.
And while I could talk all day about the brilliant marketing strategies, or their killer Facebook fan page, or their ease in creating brand advocates, I’m going to focus on the characters instead.
Each and every single member of the Avengers is a super hero in their own right. They all have unique qualities that help them defeat evil and save the day. But when the individual heroes band together, that’s when the real day saving begins.
Lucky for you, their qualities can easily be adapted to your business or brand! All you need is…
…a dash of Iron Man’s confidence…
Millions of Twitter followers don't lie - I am that awesome.
Tony Stark might be a smart-ass playboy, but he never hesitates to let you know that. Or how rich and smart he is. And yet, there’s something refreshing about his constant confidence.
If your brand is awesome and you know it, there’s no need to hide in the shadows. Let your personality shine through in your blog posts and web copy, showcase your customer reviews, offer guarantees on your services, and hold yourself accountable. Just be careful not to let your confidence turn into Tony Stark-level narcissism.
…a bushel of Black Widow’s resourcefulness…
Black Widow is a professional spy, so she’s certainly no stranger to dangerous and unpredictable situations. But with quick thinking and brilliant use of her surrounding resources, she still lands on her feet.
Building any brand or business takes time. We can’t all be overnight successes, but we can all be successes. Make note of and use what you have right now. Help out your clients and don’t be afraid to call in some favors.
…a metric ton of Hulk’s strength…
HULK SMASH COMPETITION. LIKE BOSS.
And I don’t just mean Hulk’s physical strength. I also mean Dr. Bruce Banner’s inner strength for dealing with the fact that he frequently turns into an angry rage monster. That’s a lot to handle.
You’re going to do some heavy lifting for your business. From actual labor like painting and moving furniture, to dealing with cutthroat competitors, it’s going to be hard work. Working those late hours and surviving on a shoestring budget will pay off.
…a pinch of Thor’s unflappability…
One would think that being thrown out of your home on Asgard and having to mix with us humans on Earth would really depress Thor. But no. He moves on and approaches each situation (no matter how dire) as just another thing to cross off his to-do list.
It’s inevitable that something will go wrong. Maybe you had a customer service disaster, or perhaps your leading supplier pulled their products from your shelves. It’s impossible to turn back time; so you’re just going to have to swing back and continue on.
…a cup of Captain America’s leadership…
Nothing says "leader" like a chiseled jaw.
Leadership comes naturally to Captain America. He respects his team members, delegates duties under pressure, and doesn’t have a problem challenging authority if something seems illogical or unreasonable.
No great brand can succeed without a fantastic leader. It’s up to you to find your perfect management style, but respecting your employees, recognizing their strengths, and pitching in to help should definitely be a part of that style. You know, with great power comes great responsibility and all that.
…and a giant helping of Hawkeye’s perspective.
The most reserved of the Avengers, Hawkeye is constantly vigilant. He prefers using a bow and arrow and physically removing himself from the action so he can get a different view of situation.
No matter how great your company is doing right now, make sure that you take time to step back and refocus. Think of your marketing, branding, and business efforts from another perspective. Are we headed in the right direction? Could our social media contest have been more effective? Did we pick the right promotional product for our tradeshow?
It might take time to assemble the perfect qualities for your brand, but once you’ve found them, you’ll be as unstoppable as the Avengers!**
Anything else we can learn from the Avengers? Which of the heroes from the team is your favorite? How excited are you for the movie?
**Okay, you probably won’t be able to defeat Loki, but you’ll get close.