It seems like every day a new word is coined. Remember when “dope” was used to say something was really cool or when “phat” meant something was awesome? Well, I’ve got another one to throw out there for the masses to enjoy: astrovertisements.
Astrovertisements are advertisements on the Earth’s surface that are large enough to be picked up by satellite imaging (i.e. Google Earth). Marketing isn’t just for the traditional mediums like television, radio, or billboards anymore; ads can now be seen when you grab directions to a relative’s house out of state. You’d think that this style of advertising came out of the increase of satellite imaging, but it’s been around since 1965 (I’m sure Neil Armstrong appreciated being up in space and looking down to see an advertisement for Readymix). Without further ado, I think some pictures are needed to get the full effect.
Readymix created the first astrovertisment, and it was ‘built’ in an Australian desert in 1965. Obviously, they were hoping to increase their customer base of astronauts and aliens.
This astrovertisement is made from 70,000 empty Coca-Cola bottles in Arica, Chile and was created to celebrate the company’s 100th anniversary in 1986.
This picture proves that Jost Vineyard doesn’t solely rely on print advertisements to get their name out to the public. They’re in Nova Scotia and want everyone to know exactly where they’re located.
Kentucky Fried Chicken created this astrovertisement in Rachel, Nevada (in the middle of the famed Area 51) in 2006. According to their press release; Colonel Sanders is 87,500 square feet and consists of 65,000 one-foot by one-foot painted tile pieces that were assembled like a giant jigsaw puzzle. It took 24 days (working 24 hours straight) to complete him.
If fast food and sugary drinks aren’t your fancy, how about the popular Firefox internet provider instead? This astrovertisement was created to celebrate the launch of Firefox version 2 by the Oregon State University Linus Users Group. It took a team of 12 people to stomp down the oats overnight to get the full effect. My guess is it might have been done during finals when they were tired of studying.
Even looking at the roofs of popular stores, you can see how marketers have taken this form of advertising and ran with it. For example, I bet you can’t guess that this is a Target store from a bird’s eye perspective. Museums are jumping on the satellite imaging craze too; North Carolina Museum of Art isn’t left out, either. This type of advertisement has many people scratching their heads wondering who exactly these companies are hoping to attract. It has created buzz for these companies, so I guess the shock value is working on some level. Who knows if astrovertisements will continue to take off or if they’ll become a thing of the past…
Do you find any of these “dope”, “phat” or “da bomb”? Have you come across any other astrovertisements in your travels? Sound off below!