August 2012 Holidays, Observances, and Awareness Dates: Plan Your Promotions!
We don’t have a major holiday to celebrate in August, but you can still have an amazing promotion this month. If you haven’t thrown a company picnic or other outdoor event, this is the last month to do so before it cools down again.
Even though the Olympics start on July 27th, the majority of the games take place during August. Celebrate the event with American-made products or by organizing an event with other local business owners to cheer on your hometown hero and/or Team USA.
August also means a return to school (sorry, kids), but you can welcome back your teachers and staff with personalized gifts to energize your employees and start the year off on the right foot.
Let’s see what August has in store for us (click to enlarge):
National Golf Month? That’s the only reason you need to throw a corporate outing or fundraising event on the links. Bring along some logo divot tools, tees, and towels for use on the course, and some umbrellas both the players and onlookers.
But there are plenty of other ways to get involved with your community this month!
Dollar Day might celebrate the introduction of the monetary system of the United States, but you can certainly tailor any promotion around a dollar. Discount some of your less expensive items to a dollar outright, or offer the deal if a customer buys another item at full price. Regardless of the deal, make sure you toss in a personalized pen with each sale.
Or team up with home associations on National Garage Sale Day! If your community throws a neighborhood-wide garage sale, consider providing some water and light refreshments. Deal hunters will stay longer and your neighbors will love you for it. Make sure that you have plenty of business cards and promotional items to hand out. Reusable tote bags would also be a huge hit with the bargain shoppers!
And speaking of reusable tote bags, those would also make a great giveaway during National Farmers’ Market Week. If a customer spends a certain dollar amount, offer them a complimentary tote bag to take home their purchase. You can bet they’ll remember you the next time they hit the market!
Safety is also a huge focus in August. This is a great opportunity for the local police or fire department to attend community events and pass out magnets printed with safety information. Park districts and doctor’s offices can equip teams, parents, and patients with first aid kits just in case an accident does happen.
Don’t let August slip by! Without a major holiday, you can bet that other businesses won’t be throwing as many promotions, so this is your chance to easily cut through the competition.
Interested in any of the items featured on our August 2012 calendar? You can find them all on our website here: Dollar Sign Stress Reliever Squeezie, Safety Strobe – Round, and White Golf Ball (Dozen).
If you have any questions or would like help generating other ideas for a killer August promotion, we’d love to hear from you! You can reach one of Quality Logo Products’ promo product experts by phone (866-312-5646), by email (firstname.lastname@example.org), via live chat, or leaving a comment below.
Have any awesome promotions or events scheduled for August? Are you looking forward to any of the holidays or awareness dates this month? Let us know!
IMAGE CREDIT TO CLIPART.COM.
Mandy is proud to be a part of QLP’s content team. A self-professed nerd, her interests include video games, sitcoms, superhero movies, iPods and iPhones but never Macs, and shockingly, writing. Her claims to fame are: owning over forty pairs of Chuck Taylor All Stars, offering spot-on coffee advice, and knowing an unbelievable amount of Disney Princess facts. You can connect with Mandy on Google+