All posts by Alex Brodsky

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NBA Lockout: An Airball Marketing Strategy

Not much can top competitive sport when it’s pure. However, the landscape of professional athletics has changed and there’s no going back. It’s all about the Benjamins, baby. Player strikes and lockouts (a work stoppage forced by the owners) have become seemingly commonplace in our world. In 1994, there was no World Series due to […]

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