All posts by Amy Swanson

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Are Stylish Barcodes for Product Packaging Worth the Time and Effort?

Product packaging has become such a creative endeavor that even the style-challenged barcode is getting a face lift. In the past, smaller companies have used stylish barcodes to differentiate themselves from competing products, but now larger companies like Nestlé are trying these out on their smaller brands. Before we get ahead of ourselves, let’s dig […]

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