All posts by Eric Labanauskas

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CGI Isn’t Only for Mediocre Sci-Fi Flicks: How IKEA is Revolutionizing Catalogs with 3-D Digital Imaging

There’s a lot to like about Swedish furniture retailer, IKEA. Especially their spacious showrooms that encourage a “Try It Before You Buy It” approach to purchasing their products. It’s possible due in large part to the size of their showrooms. The Schaumburg location, here in the Chicagoland area, is so large it takes three entire […]

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James Bond: Secret Agent, Ladies’ Man, and Brand Ambassador: Endorsement and Promotion from Fictional Characters

Celebrities inspire feverish obsession, as we learned from examining Steve McQueen’s influence on the fashion industry. Something as simple as which shirt they choose to wear in the morning may make a company millions. Like with Steve, it may be completely unintentional when the fashion industry becomes influenced by his choices, but nonetheless, they are. […]

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