All posts by Jana Quinn

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5 Obscure Ways to Market to Hipsters That You’ve Probably Never Heard Of

I would define what a hipster is, but that would just make them mad. Basically, they’re 20- and 30-somethings who reject mainstream culture, because it’s mainstream which creates a subculture that has become trendy which, by definition, is mainstream. So there’s that. They’re an appealing demographic and often characterized as one with deep pockets, so […]

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White House Marketing: How Campaign Gear Can Decide Our Next President

If corporations = people, then people = corporations (I may be a writer, but I can handle that math). And if people are corporations, then they need fantastic promotional products to expand their brand. With neither presidential candidate holding a statistically significant lead, anything that motivates voting-eligible citizens to go to the polls (more than […]

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