All posts by Lauren Kroes


How Product Placement, Social Media, and Fan Engagement Work Magic for ‘American Idol’

The tenth season of American Idol is wrapping up; although it’s mainly about music, there’s a lot you can learn about marketing from the show. For example, there’s product placement, social media, the marketing of the contestants, and of course the word-of-mouth buzz that Idol gets from the ridiculous tryouts in the beginning of the […]