All posts by Mike Raboine

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The Pitfalls of Relying on Brand Fandom: Part 2

Hello, all, I’m back again to drone about brand fandoms. Last time, we covered the concept of a brand fandom and why many businesses want them, but also that it can be dangerous to let your company focus too intently on their fandom at the expense of their other customers and their wider marketing strategy. […]

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The Pitfalls of Relying on Brand Fandom: Part 1

Now, many of us dream of being liked, of being popular, and the same is true of many brands and companies. In the marketing world, it’s considered quite a coup if you can manage to develop a strong, emotional connection with your customer base, to not just be successful but to be well liked. Perhaps the […]

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