All posts by Rachel Hamsmith

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Marketing a Fictional Universe: Which TV Shows and Movies Do It Best?

These days, most movies and TV shows sell promo merchandise to fans—T-shirts, coffee mugs, prop replicas, and countless other goodies. But some take that extra step to really immerse their viewers in these fictional universes, often in fun and inventive ways. In-universe marketing can be as elaborate as a full-blown alternate reality game or as […]

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