All posts by skelly


Royal Caribbean’s ‘Allure of the Seas’ Lives Up to Its Name with Irresistible Co-Branding

There’s been a lot of talk around here lately about mergers and brands getting friendly with each other. I have also seen this phenomenon in action recently! I just had the pleasure of taking an inaugural cruise aboard Royal Caribbean’s new beauty, Allure of the Seas. While on board, I got a sneak peak of […]


Will the FDA’s Cigarette Package Ads Help Smokers Kick the Habit?

Okay all you cigarette lovers, listen up! The FDA has recently unveiled their proposed advertisements (click the link to see pictures) which will span across every cigarette package sold in the United States. The advertisements will showcase the cause and effect relationship between tobacco and the harmful things the substance does to the body. This […]