All posts by skelly

image

Interview with a Female Entrepreneur: Niki Moon

The number of women in the workforce has been on the rise over the past two decades. Even more importantly, however, is the increasing number of female business owners. Traditionally, entrepreneurship has been a male-dominated vocation but the number of eager women opening their own businesses are giving these men a run for their money. […]

image

Is Ethnic Marketing the New Wave of Market Strategy?

As the United States becomes more and more culturally diverse, marketers are refocusing the way they promote their products to consumers. How are they doing it? Answer: Ethnic marketing, or implementing a marketing mix that reflects the attitudes, values and preferences of ethnic Americans. Ethnic marketing is on the rise among many major corporations across […]

Copyright 2003 - 2014 Quality Logo Products, Inc., Registration No. TX7-524-201. All Rights Reserved.