We’ve all heard of Black Friday: the Friday after Thanksgiving when hoards of shoppers flock to malls and department stores at ungodly hours of the morning for dirt-cheap prices. I’m all for unbelievable sales prices, but I could pass on standing in line outside in the cold at midnight. Not to mention the fact that the sheer thought of the massive crowds of people gives me enough anxiety to make my skin crawl.
I know I’m not alone. Maybe you feel the same way. If only there was a way to snag some awesome deals without even leaving the house – better yet, without leaving the bed. Oh wait, there is: online shopping! Every year more people are getting their holiday shopping done online. So much so, that three new deal days specifically for online shoppers have been added to the holiday shopping calendar.
Whether you are a retailer or a consumer, you can benefit from these three online sales days.
Cyber Monday – The Monday after Black Friday has become known as Cyber Monday. This day is equivalent to Black Friday, minus all of the things that make Black Friday a nightmare. Consumers can take advantage of incredible sales prices from their favorite retailers without leaving the comfort of their own home. To make things even easier, there are sites available that list all of the participating stores and map out all of the sales. According to comScore, online shoppers spent $1028 million on Cyber Monday in 2010. comScore reported even higher numbers last year, with consumers spending $1.25 billion on Cyber Monday. This year Cyber Monday falls on November 26.
Green Monday – Green Monday takes place on the second Monday in December. The name of the event was established by eBay when they noticed that sales spiked on this day because it’s the last day that consumers can place an order online, take advantage of shipping deals, and still receive their orders in time for Christmas. Knowing that online shoppers will be on the prowl for last-minute gifts, this day would be ideal for your company to host a promotion. According to comScore, consumers spent $954 Million online on Green Monday in 2010. Last year, that number was up to $1.1 billion. Green Monday falls on December 10 this year.
Free Shipping Day –We can thank the folks over at Freeshipping.org for establishing Free Shipping Day. It was created as a means of extending the online holiday shopping season by offering free shipping with a guaranteed delivery before Christmas Eve. Thousands of stores sign up to participate each year, and similar to Cyber Monday, there is a site that keeps a running list of all of the participating stores. comScore reported that shoppers spent $942 million online on Free Shipping Day in 2010. For 2011, they reported that consumers spent $1.072 billion. This year Free Shipping Day falls on Monday, December 17.
Over the past few years, each of these events has surpassed Black Friday in total online sales. With more and more consumers taking to the web for their holiday shopping, your business may want to plan a special promotion for one or all of these deal days.
What do you think? Have you participated in any of these deal days before? Will you be doing your holiday shopping online or braving the storm in stores? Is your company planning any online promotions for the holiday season?