A Real-Life Batmobile: When Nerds, Cars, and Charity Combine
It’s no secret that we’re all a pack of nerds here at Quality Logo Products. We nerd about marketing, we nerd about IKEA, but most of all, we nerd about superheroes.
So when I found out that DC and Kia were teaming up to create 8 unique cars based on members of the Justice League, I quickly had to interrupt the blog meeting to inform everyone.
Let me first show you the picture that inspired this post:
But its sheer beauty isn’t the only thing that makes this car so awesome. Here are a couple reasons why it’s so great:
1. It’s Co-branding at its Finest
Comic book and superhero enthusiasts have been building their own versions of the Batmobile for years. But now a well-loved comic book brand has teamed up with an actual automaker to create something “official.” Famous comic book artist Jim Lee collaborated on the design of the Batmobile and all of the other cars.
I’ve talked before about the great pairing of DC and Chuck Taylor All Stars, but having a car that one can actually drive takes being a fan to the next level.
2. It’s Cause Marketing at its Finest
The downside for fans is that the eight unique models are the only cars being made. After being shown at comic book and entertainment conventions and car shows across the country, the cars are going to be auctioned off. All proceeds are going to a charity called We Can Be Heroes, which seeks funds to squash the hunger crisis in the Horn of Africa.
In addition to eventually raising a ton of money for charity, DC and Kia have both benefited from lots of exposure and press. It’s a smart move because neither brand is at the top of their industry. Marvel is crushing DC in the entertainment department, and Kia isn’t exactly the most popular car brand in the world.
But when the two of them combine, it’s marketing gold. Geeks and non-geeks alike can all agree that a real-life Batmobile is awesome. Even if you know nothing about Batman, you can’t deny that it’s one sharp-looking car.
The next in line, the Green Lantern car, isn’t too shabby either.
And yet, I can’t help wondering if there’s a serious missed opportunity by not mass producing these vehicles.
Custom-designed cars take time, and the novelty will certainly attract big bucks in the auction. But if DC and Kia had taken the time to create an easily mass produced car, I have to wonder if they couldn’t have raised even more money.
Interested customers could’ve pre-ordered the vehicles to ensure no leftovers, and KIA could’ve added another $2,000 to the total for We Can Be Heroes. I don’t have any official numbers or polls, but I’m pretty sure that there would be legions of Dark Knight fans who would jump at the chance to drive around a Batmobile. Debut those cars at comic cons across the country, and they’d be generating plenty of word-of-mouth.
So what do you think? Are these DC-inspired cars just excellent cause marketing? Or are all three organizations missing a great opportunity? Sound off in the comments below!
HAT TIP TO DESIGN TAXI. IMAGES ARE FROM DESIGN TAXI AND THE OFFICIAL GREEN LANTERN FACEBOOK PAGE. BATMAN AND GREEN LANTERN ARE OWNED BY DC COMICS AND WARNER BROS. ENTERTAINMENT. OPTIMA IS OWNED BY KIA MOTORS AMERICA, INC. ALL RIGHTS RESERVED.