OVERVIEW: A Nationwide Discount Department Store wanted to create community and customer awareness by offering inexpensive promotional products as giveaways at the grand openings of new store locations. The company wanted the products to be from a recognized branded product line. Quality Logo Products suggested the BIC Clic Stic and a custom shaped magnet as the giveaway items, noting that these items would be constant reminders of the new store location. In addition to the giveaways, Quality Logo Products suggested using a 3″ x 3″ Sticky Note with 4-color process as a front page, stick-on advertisement in the local newspaper. The Sticky Note advertisement was sent out twice a week for a month and was placed on the front page of home subscriber newspapers. The imprint on the adhesive pad offered a free gift to customers who returned the Sticky Note to the store on the Grand Opening day.
OUTCOME: Thirty percent of the adhesive sheets sent out in the local newspaper were returned for gifts, and customers appreciated the useful giveaways.
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