OVERVIEW: ABC Cash needed to quickly build awareness of their company within the community. The holiday season, their busiest time, was quickly approaching. Competition always proved to be plentiful at this time of year. The company imprinted several hundred Round Stic Pens with their logo and location information. They created pen holders by wrapping soup cans with a consistent design. The company provided local establishments, such as restaurants and convenient stores, with several pens in each of the soup can cases.
DISTRIBUTION: Several local businesses agreed to allow ABC Cash to place their pens at the register.
OUTCOME: The restaurants and convenience stores always needed pens at the cash register. ABC Cash provided them with pens and benefited from cost-effective advertising. During the three-month campaign, new customers increased by 40%.
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