OVERVIEW: A small, independent moving company relied heavily on word-of-mouth advertising due to budget limitations. The company decided to use the BIC Widebody Message Pen to get their message out to prospective clients. They chose the Message Pen because of its universal appeal. On the barrel of each pen, they imprinted the company name and toll free number in large bold caps. The pens rotating messages read:
1. Modern Moving with Old Fashion Care 2. Local Moving Experts 3. Long Distance Moves 4. Residential or Office 5. Industrial Moves 6. Free Estimates
DISTRIBUTION: They canvassed storage rental facilities and truck rental providers and provided each facility with a pen tub full of 100 pens for each front desk.
OUTCOME: This campaign proved to be very successful and resulted in a significant amount of increased new business.
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