Blink-182 Crowdsources Its Fan Base and Makes a Branded Comeback
Hey, remember Blink-182? Remember how popular those guys were? In case you don’t, the answer is “pretty friggin’ popular”!
From 1999 to about midway through the 2000s, the group was practically unstoppable. Between the chart-topping singles and the platinum albums, it’s safe to say that they did fairly well for themselves during that time. You’d think that they would’ve been able to sustain their momentum for at least another decade, but creative differences apparently got the better of them, so the members went their separate ways…
It’s been about seven years since the pop punk trio has worked together, but they’ve decided to give the whole “rock star” thing another go, and they’re back with a brand new music video to prove it. Take a look:
Obviously, this video has a couple of noteworthy attributes worth mentioning:
I come across plenty of innovative music videos on the net these days (I even blog about them from time to time), and Blink’s is no exception. What makes their new video a standout? How about the fact that the video’s content is generated by fans?! The footage is made up entirely of YouTube videos that were posted to the site using Blink-182 songs as background tracks. It’s not just a compilation – it’s a tribute to the fans who posted the videos in the first place; it’s Blink’s way of thanking them for simply being fans. In short, it’s Blink’s way of reaching out.
It would take a considerable amount of effort to search a site like YouTube for specific occurrences of a single artist’s music, so the task of finding the clips was handled by AT&T, who as it turns out, are officially sponsoring the band’s comeback:
“We are looking forward to returning to the stage and bringing some amazing new music to our loyal fanbase,” said Blink-182. “Since our last tour and album in 2003, social media has become such a critical part of day-to-day life – from checking in on our families from the road – to connecting with friends and fans in a highly interactive way. With AT&T’s support, via the HTC Status™ and Facebook programs, this tour is really going to deliver the most in-depth experience for our fans.”
That's right -- fan engagement ROCKS!
You can say what you want about them, but you can’t say that they don’t love and appreciate their fans. I’m no musician, but I’d imagine that making a successful comeback isn’t the easiest thing in the world, so it’s hard to blame them for affiliating themselves with a major brand in order to do so.
Blink-182 seems intent on delivering their own personal brand of heavy-handed pop punk to the masses once again, and the ball is definitely rolling as far as their comeback is concerned. They’ve obviously made a valiant effort to reconnect with their existing fans in an innovative and engaging way. Acquiring a few new ones shouldn’t be too tough, but we’ll have to wait and see whether they can pull it off. One thing’s for sure: they’ve got a good start.
Will their comeback take off? Can a unique video bring Blink-182 back to top of the charts? Let us know what you think in the comments below!
Image source: gregthemayor