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Blink-182 Crowdsources Its Fan Base and Makes a Branded Comeback

Hey, remember Blink-182? Remember how popular those guys were? In case you don’t, the answer is “pretty friggin’ popular”!

From 1999 to about midway through the 2000s, the group was practically unstoppable. Between the chart-topping singles and the platinum albums, it’s safe to say that they did fairly well for themselves during that time. You’d think that they would’ve been able to sustain their momentum for at least another decade, but creative differences apparently got the better of them, so the members went their separate ways…

…until now.

It’s been about seven years since the pop punk trio has worked together, but they’ve decided to give the whole “rock star” thing another go, and they’re back with a brand new music video to prove it. Take a look:


Obviously, this video has a couple of noteworthy attributes worth mentioning:

Crowdsourcing

I come across plenty of innovative music videos on the net these days (I even blog about them from time to time), and Blink’s is no exception. What makes their new video a standout? How about the fact that the video’s content is generated by fans?! The footage is made up entirely of YouTube videos that were posted to the site using Blink-182 songs as background tracks. It’s not just a compilation – it’s a tribute to the fans who posted the videos in the first place; it’s Blink’s way of thanking them for simply being fans. In short, it’s Blink’s way of reaching out.

Branding

It would take a considerable amount of effort to search a site like YouTube for specific occurrences of a single artist’s music, so the task of finding the clips was handled by AT&T, who as it turns out, are officially sponsoring the band’s comeback:

“We are looking forward to returning to the stage and bringing some amazing new music to our loyal fanbase,” said Blink-182. “Since our last tour and album in 2003, social media has become such a critical part of day-to-day life – from checking in on our families from the road – to connecting with friends and fans in a highly interactive way. With AT&T’s support, via the HTC Status™ and Facebook programs, this tour is really going to deliver the most in-depth experience for our fans.”

That's right -- fan engagement ROCKS!

You can say what you want about them, but you can’t say that they don’t love and appreciate their fans. I’m no musician, but I’d imagine that making a successful comeback isn’t the easiest thing in the world, so it’s hard to blame them for affiliating themselves with a major brand in order to do so.

Blink-182 seems intent on delivering their own personal brand of heavy-handed pop punk to the masses once again, and the ball is definitely rolling as far as their comeback is concerned. They’ve obviously made a valiant effort to reconnect with their existing fans in an innovative and engaging way. Acquiring a few new ones shouldn’t be too tough, but we’ll have to wait and see whether they can pull it off. One thing’s for sure: they’ve got a good start.

Will their comeback take off? Can a unique video bring Blink-182 back to top of the charts? Let us know what you think in the comments below!

Image source: gregthemayor



Joseph Giorgi

Joseph is the head of the Media Team at Quality Logo Products. He's a video specialist, blogger, perfectionist, and all-around likeable guy. When he's not busy focusing on the nitty-gritty details of his written and visual work, he's normally listening to bad 80s music and scouring the internet for useless information on useless subjects. You can also connect with Joe on Google+.

Comments

  1. The Spoon

    My buddy is on tour with them right now! He does all the video work for them :) Who wants an autograph!!! HAHAHAHAHA!!!!

  2. Tony Promo

    If they can, in their 30′s, continue to write very simple teen angst-ridden songs with a very, very basic understanding of how to play their instruments (with the exception of Travis Barker, who is decent, but probably the most overrated drummer of all time), and STILL sell all those records, more power to them. On the other hand, their brand of “punk” is old hat and imitated so many times that younger fans may think they’re a ripoff of whatever bubble gum pop they’re playing on the radio right now.

    My $0.02

    • Joseph Giorgi

      Good point. Blink definitely has less of a chance now at gaining the traction they’re looking for, seeing as how they’ve been on career hiatus for so long. It would almost be surprising to see them develop a huge following again. Of course, if their song-writing style has matured, maybe they can pull it off.

  3. Peemo

    The Beastie Boys did this few years ago (2006) with their crowd filmed DVD called, “Awesome: I F**kin’ Shot That!”

    Big ups where the ups is due.

    • Joseph Giorgi

      I remember hearing about that and seeing the trailer for it — never actually saw it though. They definitely deserve a mention.

  4. Amy Swanson

    Awesome post Joe! I love my Blink-182 Pandora station so I’m excited they’re coming back with new songs, it’s been too long! :D

    I’m hoping their comeback takes off, it seems that they’re making every effort possible to ensure it’s a success. Their newest music video sums up the band perfectly, they play such energetic and fun songs that instantly make you want to get up and dance. Incorporating their fans is such a great idea too, since without them the band wouldn’t be where they are today. Words cannot form my excitement about this! Thanks for the post Joe!

    • Joseph Giorgi

      Glad you’re excited, Amy. :) I’ve never been a huge fan of Blink, but I’ll agree that their music is lively, energetic, and downright catchy. Heck, they’ve written more than a few songs that I consider guilty pleasures, and I don’t mind listening to them from time to time.

  5. Mandy Kilinskis

    I’m fully supportive of Blink-182 coming back. Who of us from Generation Y/Millennials didn’t know every single word to “All The Small Things” and shout it from the top of our lungs at 7th grade dances? (We were super witty back then and replaced “work sucks” with “school sucks.”)

    From the steps they are taking, it seems like Blink knows that the key to succeeding (again) is to reclaim their old fans with their compilation video (and they saved mad bank on not having to shoot anything). And hey, if they need to connect with AT&T to get their music back out, more power to them.

    P.S. You know you’re getting old when you favorite bands from middle school are getting back together. First Matchbox 20 and now Blink-182…

    • Joseph Giorgi

      Hah. I didn’t know Matchbox was getting back together. Too funny!

      Yeah, it looks like Blink is going about this whole “comeback” thing the right way. They’ll lose a little cred for selling out to AT&T, but their engagement with fans across social media channels is the right direction for them to be heading in.

  6. Bret Bonnet

    I used to LOVE Blink 182. I still think I have their CD in my car…

  7. Jenna Markowski

    Excellent post, Joe! I think Blink 182 totally nailed it with this new music video. (Especially because I still don’t really understand why artists mind when Youtube users use their songs without permission — isn’t that just free promotion for them?) This new video was a great way to get back in touch with all of their old fans, while also inviting new fans to the community. I think that their older fans have played a huge role in the success of this comeback (heck, I’m pretty sure that the only reason they came back was because their fans were demanding it.) Blink definitely gets points for giving their audience exactly what they want. I can’t wait to hear more of their new stuff! :)

    • Joseph Giorgi

      Their comeback stint is definitely going to excite their fan base, that’s for sure. As for adding “new fans to the community,” I guess we’ll see how it pans out. I’ll certainly give them the benefit of the doubt, but whether they can make their brand take off again depends on whether their approach to punk-rock has matured in the last seven years or so. To be fair, I’m sure it has — and I’m looking forward to hearing what their new stuff sounds like overall. :)

  8. Jen

    They broke up when I was in high school. I remember the day it happened, a girl was crying at her locker. I walked up to her and asked what was wrong. She said “Blink 182 broke up, my life is over”. I’m just glad that girl can finally have her life back. ;)

    In all seriousness, I really like the You Tube video music video. They really would be nothing after all these years without their fans keeping them alive.

    Great post Joe!

    • Joseph Giorgi

      LMAO! Yes, that poor girl can finally move forward in life. ;)

      By the way, that anecdote just made my day. Sometimes I miss high school. Sometimes.

    • Amanda

      Lol. There was a kid I knew that was almost in tears when he heard about it too. Funny how people react to things like that. I guess though, if one of my fave bands broke up, I’d be mad too I guess. But I’m glad that Blink is trying it out again–I’m guessing that they’ll be successful again. They were so famous before–I bet they’ve still got it. =)

  9. Kyle

    This post sure brings back some memories…

    Enema of the State was one of the first albums I ever purchased. I didn’t have much expendable income at like 8 years old, but I knew that I needed that album!

    I’m not much of a fan of pop punk, but I’d be lying if I said I don’t enjoy listening to some Blink every once in awhile… I doubt I’d buy a new album from them, but a comeback would be pretty cool to see.

    Oh, and fan shout-outs like this video are always awesome! Definitely a cool concept.

    • Joseph Giorgi

      “I’m not much of a fan of pop punk, but I’d be lying if I said I don’t enjoy listening to some Blink every once in awhile…”

      My thoughts exactly! I never really listened to them back in the day, but over the years, after hearing their stuff played on random channels online so many times, I’ve found myself singing along. It’ll be interesting to see if they can make new fans out of people like us — who aren’t exactly big into pop-punk but don’t mind a catchy tune every once in a while.

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