Brand Voice and Promotional Products: Give Away Some Personality!
Does your company value fun and excitement or professionalism and dependability? (There’s no right answer here, either of those options and any number of other values are great!) But depending on your company’s values, you are going to have a different message to send in all of your marketing materials, written copy, and on social media.
Whatever message you are trying to convey about your brand is known as your brand’s voice. As I mentioned, your brand voice needs to be consistent in all of your marketing materials, which of course includes your promotional products!
So how do you get your brand voice across through your promotional items? Well, before we get too far ahead of ourselves, first let’s delve a little deeper into what a brand voice is.
A good way to think about your brand voice is to think of it as your brand’s personality. If your brand were a person, how would it communicate with others? What tone of voice would it have? What kind of language would it use? THAT is your brand voice.
There are endless options for what your brand voice can be depending on several factors like target audience, your brand’s goals, what products or services you offer, and your company’s values.
So let’s say you own a boutique that sells clothes and accessories for pets. Your brand voice will probably be a lot more playful and whimsical than say, a chiropractor.
Whatever you decide on for your brand voice, the key is that you are consistent! Once you develop your voice, use that voice in all of your brand’s messaging in order to create a relationship with your customers.
There are countless benefits to giving your brand a distinct voice, the most important of which being that your brand voice sets your company apart from all of your competition. Your brand voice also helps you build trust with your customers and gives your customers a little peek at the humans that are behind your brand.
Humanizing your brand and giving your brand a personality will make it easier for your audience to relate to you. Rather than being just a brand shouting into the void, your tone of voice can turn you into a trusted friend in your customers’ eyes!
Now that you know what a brand voice is and why it’s important for your promo items to convey your brand’s voice, you’re ready to learn how YOU can do it. There are two ways to match your brand voice with your promo products: the products you choose and your imprint.
The first way to convey your brand voice through your promotional products is by selecting promo items that fit your brand’s mission and values. For example, items that would be great for a B2B company with a professional-sounding brand voice (lanyards, day planners, calculators) will probably fall flat with a B2C company that sells energy drinks.
So you can match your brand voice by selecting items that are fitting for your company, like so:
A good place to start when you’re looking for the perfect item for your brand is to check the Browse by Industry tab on our website.
Once you choose the perfect item, your next step is to use your brand voice in your imprint. You can accomplish this through the content of your imprint, the design of your imprint, and the imprint process you choose.
For example, a screen printed T-shirt with a large imprint in a silly font may not be the best option for a Fortune 500 company, whereas they’d be perfect for an arcade. Instead of a screen print, that Fortune 500 company may opt for an embroidered polo instead.
Do you already have a logo and slogan that embodies your brand voice? You can use those for the imprint on your promotional products. Alternatively, you can create a new, creative tagline for your items that fits your personality. Or maybe you want to skip the logo and just use a simple imprint of your company name and contact information. The possibilities are endless, and it all just depends on your brand voice!
If you need help deciding on the perfect item and imprint to fit your brand voice, just ask your sales rep! They will be happy to help you find the best option for your brand.
I can talk about brand voice and how you can use it with your promo products until the cows come home, but as we all know a picture says a thousand words. So I’ll let some real examples of our customers’ products do the talking!
If you need some inspiration while trying to select the perfect items and imprint to convey your brand’s voice, just take a look at these customers who used their promotional products wisely to convey theirs.
Now that you’re equipped with all of the tools you need to make your promotional products scream your brand voice from the rooftops, are you ready to get your hands on some promo items? Our sales team will be happy to help you find the perfect item to suit your brand’s message! You can reach us by phone (866-312-5646), by email (email@example.com), via our live chat, or by leaving a comment below!
What do you think? Have you considered which promotional products would work with your brand voice? Do you have any questions I didn’t answer in this post? Sound off in the comments below!