Brand Voice and Promotional Products: Give Away Some Personality!

Does your company value fun and excitement or professionalism and dependability? (There’s no right answer here, either of those options and any number of other values are great!) But depending on your company’s values, you are going to have a different message to send in all of your marketing materials, written copy, and on social media.

Whatever message you are trying to convey about your brand is known as your brand’s voice. As I mentioned, your brand voice needs to be consistent in all of your marketing materials, which of course includes your promotional products!

So how do you get your brand voice across through your promotional items? Well, before we get too far ahead of ourselves, first let’s delve a little deeper into what a brand voice is.

What is a brand voice?

A good way to think about your brand voice is to think of it as your brand’s personality. If your brand were a person, how would it communicate with others? What tone of voice would it have? What kind of language would it use? THAT is your brand voice.

brand voice definition

There are endless options for what your brand voice can be depending on several factors like target audience, your brand’s goals, what products or services you offer, and your company’s values.

So let’s say you own a boutique that sells clothes and accessories for pets. Your brand voice will probably be a lot more playful and whimsical than say, a chiropractor.

Whatever you decide on for your brand voice, the key is that you are consistent! Once you develop your voice, use that voice in all of your brand’s messaging in order to create a relationship with your customers.

For more great resources on brand voice, check out these links!

Why the heck does my brand need a voice?

There are countless benefits to giving your brand a distinct voice, the most important of which being that your brand voice sets your company apart from all of your competition. Your brand voice also helps you build trust with your customers and gives your customers a little peek at the humans that are behind your brand.

Humanizing your brand and giving your brand a personality will make it easier for your audience to relate to you. Rather than being just a brand shouting into the void, your tone of voice can turn you into a trusted friend in your customers’ eyes!

For more resources on why your brand voice matters, read these articles!

How can I incorporate my brand’s voice with my promo items?

Now that you know what a brand voice is and why it’s important for your promo items to convey your brand’s voice, you’re ready to learn how YOU can do it. There are two ways to match your brand voice with your promo products: the products you choose and your imprint.

The first way to convey your brand voice through your promotional products is by selecting promo items that fit your brand’s mission and values. For example, items that would be great for a B2B company with a professional-sounding brand voice (lanyards, day planners, calculators) will probably fall flat with a B2C company that sells energy drinks.

So you can match your brand voice by selecting items that are fitting for your company, like so:

Beach Ball 16 Beach Ball 16 Custom Flyer 9 Nutty Putty Jr. Executive Crescent Padfolio Hedgehog Pen Round Stress Reliever Quality Logo Products Home Page

A good place to start when you’re looking for the perfect item for your brand is to check the Browse by Industry tab on our website.


Once you choose the perfect item, your next step is to use your brand voice in your imprint. You can accomplish this through the content of your imprint, the design of your imprint, and the imprint process you choose.

For example, a screen printed T-shirt with a large imprint in a silly font may not be the best option for a Fortune 500 company, whereas they’d be perfect for an arcade. Instead of a screen print, that Fortune 500 company may opt for an embroidered polo instead.

Do you already have a logo and slogan that embodies your brand voice? You can use those for the imprint on your promotional products. Alternatively, you can create a new, creative tagline for your items that fits your personality. Or maybe you want to skip the logo and just use a simple imprint of your company name and contact information. The possibilities are endless, and it all just depends on your brand voice!

If you need help deciding on the perfect item and imprint to fit your brand voice, just ask your sales rep! They will be happy to help you find the best option for your brand.

For more help with developing your own brand voice, check out these resources!

What are some examples?

I can talk about brand voice and how you can use it with your promo products until the cows come home, but as we all know a picture says a thousand words. So I’ll let some real examples of our customers’ products do the talking!

If you need some inspiration while trying to select the perfect items and imprint to convey your brand’s voice, just take a look at these customers who used their promotional products wisely to convey theirs.




For more examples of brand voice in action, check out these articles!

Now that you’re equipped with all of the tools you need to make your promotional products scream your brand voice from the rooftops, are you ready to get your hands on some promo items? Our sales team will be happy to help you find the perfect item to suit your brand’s message! You can reach us by phone (866-312-5646), by email (, via our live chat, or by leaving a comment below!

What do you think? Have you considered which promotional products would work with your brand voice? Do you have any questions I didn’t answer in this post? Sound off in the comments below!

expand your brand

Jenna Markowski

Jenna has a much easier time writing about the media and pop culture than she does writing about herself. She enjoys the simple things in life, like puns and typography. She is an avid fan of pop-punk, Halo 3, Spider-Man and origami, with a slight Taco Bell obsession. Her spirit animal is either a bulldog or a panda bear. You can also connect with Jenna on Google+ and Twitter.


  1. Kurt Vor Broker

    Great Article Jenna!

  2. Kat D.

    Great post!! I don’t think a lot of people (who work in other industries aside from marketing or promotional products) realize what all goes into the choice of promotional items and logos with taglines. I’ve seen some VERY creative logos/imprints which definitely help that company connect with their audience!

  3. Anthony

    I think that this is a great article because it does help people try to think about how to promote their brand. A lot of times, just simple text along with the logo can be witty and draw people in because they like their style. It’s just another way to promote your goods! :D Good post! :)

  4. Serenity

    I think promo items are always a smart idea. No matter what style you choose, just getting your name out there on fun stuff always gets noticed! Great Post!

  5. Erik Steinbrecher

    Excellent post, Jenna! Promotional products are just that; products used to promote who you are. It’s not just a billboard for information. It should be fun, or exciting, or witty, or whatever your personality is. Make the most of it and make it fun. Your message will have a bigger impact if it catches the interest of your client.

  6. Joe

    The picture of the mug for “Dave’s Coffee” is a perfect example of selecting a promo item to complement your brand’s voice. The logo itself is accented nicely by the shape and color of the mug. It’s a REALLY nice piece and it really catches the eye!

    The “Lola’s Cafe” logo on the Vino2Go Tumbler makes perfect sense too. That’s a solid item for any cafe/restaurant.

    And of course, the “Brain Injury Association” couldn’t have picked a better product for their brand with the Brain Stress Ball. Kind of a no-brainer. (See what I did there?). (I like puns). ;)

    Very cool post, Jenna!

  7. David Willits

    Some very good advice in here in regards to “setting the tone” for your promotional items. If you work in the financial services sector, focusing on ultra-high net worth clients, you probably shouldn’t have a need for sunglasses or can coolers. Find your identity and we can suggest items that will help convey that to your clients.

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