Branding Yourself 101 with Glee’s Rachel Berry
As every good performer knows, you have to distinguish yourself from the competition. Directors see hundreds of performers, and it’s important that you stand out and make a lasting impression. Nobody knows this better than Glee’s Rachel Berry, future diva and co-captain of William McKinley High’s glee club, New Directions.
While auditioning for Broadway might not appeal to you, Rachel’s methods are actually applicable for sound business practices.
Pick a simple logo that's easy to distinguish from others.
Create a simple, recognizable logo. As a star on the rise, Rachel Berry signs her name and places a gold star sticker after her signature. This is not only for her to remember her goals, but it is also to distinguish her from other performers. The same goes for your company. Pick a logo that is simple, but easy to distinguish from others.
Surround yourself with like-minded individuals. New Directions contains many people with dreams like Rachel’s; they also want to be actors, singers, or dancers. By surrounding herself with students with similar mindsets, Rachel finds (a touch) less resistance at reaching her goals. A company needs to have employees with similar goals. While every employee will have a slightly different personal or professional goal, they should all be invested in your company’s success.
Make good use of social media.
Make use of social media. Every day, Rachel posts a video of her singing a new song on MySpace. Not only does she want to challenge herself to improve her voice, but she also hopes to find new fans. She also has an active Twitter account. After all, Justin Bieber became big because of his YouTube channel. Your company also needs to use social media: Facebook, Twitter, blogs, etc. Regular updates on these tell potential customers that you are working hard instead of hardly working. In an age when lots of consumers spend hours surfing the Internet, it’s worth it to throw your digital hat into the cyber ring.
Praise and empower your fellow employees. Even though Rachel believes herself to be the star of the glee club, she does take the time to praise her fellow members. And as long as they aren’t in direct competition with her, Rachel empowers her friends to try out for solos and find confidence. The other students appreciate it, and so will your employees. Every employee enjoys hearing that they did a good job, which will motivate them to perform better.
Set multiple goals for yourself. Rachel has a solid plan for herself: own the Broadway stage. However, since she is still in high school, she recognizes the need to accomplish smaller goals like excelling at glee club and winning Nationals to keep herself motivated and on the right track. Always keep your main goal in your mind, but also set smaller goals for yourself, company, and employees. Meeting a goal always creates a sense of accomplishment and renews your motivation.
Never lose sight of your main goal. Still, Rachel doesn’t let winning at Sectionals distract her from Broadway. Everyone she knows is aware of her terminal goal and she constantly reminds herself on a day-to-day basis. Don’t let those small goals overwhelm you to the point that you’ve forgotten your core goal. Make sure that you coherently explain your goal to others and state it in your company’s mission statement.
Following these guidelines will help your business distinguish itself from the multitude of fierce competition. Who knew that following the practices of a controlling, intense diva could be so helpful to driving success?
Are there any other key steps to the foundation of successful personal branding? Is there more that we can learn from Rachel and the New Directions? Do you follow any of these suggestions already?
Post image is from Rachel Berry’s official Facebook page.