Walmart Has Earned My Loyalty, but Can You Do the Same?
I love having selection and variety in my life—especially when it comes to shopping. As you all know by now, I’m pretty cheap and I don’t shop a lot. But I actually do like to shop for things my family needs, like household items and groceries. One of my biggest pet peeves (and I don’t have many!) is going to a store and feeling like I’m not being offered enough of a selection. This has happened to me countless times and I hate it, so I decided a while back that I am not putting myself through that anymore. I’ve found the solution and am now loyal to one particular store: Walmart.
I know, Walmart is a controversial store. People either love it or hate it. But for me, it’s all love for this big blue chain store, and I’ll tell you why!
I LOVE being able to carefully choose the products I buy from week to week, and I find Walmart to have the best of all that I look for—location, selection, and price.
Location: According to a recent study, 90% of Americans live within 15 miles of a Walmart—and thank goodness that includes me. I am about 4 miles from our Super Walmart and I am thrilled about that! I can go there whenever I need something and not have to drive very far. Plus, it’s very close to a lot of other retail stores, so it’s even more convenient.
Selection: Another thing I love about this business is their selection. I get to choose what brand, color, size, flavor, or scent I want to buy something in. I refuse to choose from the two brands I dislike and then have to pay more for it, from here on out. Our local, smaller stores leave me wanting more and I hate that. Every time I try to give another store a chance, I end up regretting it later. I think: “Store ABC will be fine, I’ll just run in and grab the few items I need, and I’ll be glad that I didn’t drive another 2 miles to get to Walmart.” Nope. Never happens that way. I always, always regret it unless I go there.
Price: To top it all off—Walmart’s prices are amazing! They beat out all other stores in our area for just about every item I buy. And now, they will even match other stores’ prices and will take competitor coupons. Yeah, for a “couponer” like me, that’s heavenly to my ears! I can now bring in all coupons and sale ads and get the absolute best price on everything I buy. Yes!
I love that I can enter a Walmart and get everything I need at a great price. I can pick up a package of socks, laundry detergent, all of our groceries, dog food, that new DVD we’ve been thinking about buying, a prescription, light bulbs, makeup, and on and on. This is why I love the store. I can get every product I want, in the size and scent I like, and never leave feeling like I should have gone somewhere else. Never.
To me, Walmart is like a good friend that’s always there for you. Our local store is open 24 hours a day, and has recently been remodeled—bonus!
For businesses to succeed, and gain loyal customers, they should think about embodying the same qualities Walmart has:
- Good selection of products/services that prove valuable to consumers
- A special something that draws in new customers and keeps old customers loyal
- Prices people view as a good value
- Good customer service and care
What businesses are you loyal to and why? Do you share my love for Walmart? What can other businesses learn from this chain store?
Image credit to Walmart Stores on Flickr.
Being an office assistant at Quality Logo Products allows Amanda to have a workday filled with the variety she loves, including writing with the QLP Blog Squad. She enjoys all kinds of music, movies, and TV shows, most frequently sitcoms like Roseanne and Seinfeld or competitive shows like American Idol and So You Think You Can Dance. Often times you will find her at home with her husband, gardening and cooking, or having friends over for a bonfire or a board game night. You can also connect with Amanda on Google+.