While reading Counselor Promogram (Volume 708), I was shocked to find out that a county in California has issued a ban on promo items in children’s meals. That’s right: Santa Clara County, California will no longer permit toys or promotional products to be given away in fatty children’s meals!
According to the Promogram, the ban only affects kids’ meals that contain more than 485 calories, 600 milligrams of sodium or certain percentages of fat or sugar. Supervisor Ken Yeager was quoted saying: “This ordinance breaks the link between unhealthy food and prizes.” Do you think he’s right?
So far, this ban only applies to a small area of unincorporated California neighborhoods, but how long will it take for the ban to reach all areas? The Counselor Promogram mentioned that supervisors have decided on a 90-day grace period before actually enforcing the ban (in order to encourage fast food restaurants like McDonald’s to willingly change their menu choices), but after the ban is in place there will be a $250 fine for the first violation, a $500 fine for the second violation, and up to a $1,000 fine for every violation after that. Apparently, Santa Clara County leaders are rallying to get other communities to put similar bans into effect in the near future.
What do you think about this ban on promotional items and toys in children’s meals like the McDonald’s Happy Meal? Do you feel that it’s a novel concept in which to combat obesity, or do you think it’s pointless? Let us know what you think and comment in the space provided below! Thanks for reading the Quality Logo Products blog.