Not that I need to remind you, but we’re fully entrenched in campaign season. And I’m not just talking about our presidential election in 2012 or the campaign happening on Parks and Recreation. Across the country, our fellow Americans are running for state and national congress, school boards, mayors, and city councils.
And what goes hand in hand with campaign season? Giveaways. I don’t know about you, but I know that I can’t leave a Labor Day parade or county fair without a bag full of promotional products from candidates and political parties.
There’s a reason for that: promotional products help voters remember your name. I have received and used so many imprinted sponges from Judy Biggert that I will remember her name for the rest of my life, let alone election season.
So get all those candidates and future elected officials thinking about their own promotional materials, I’ve put together these suggestions.
Campaign Staples. There are some promotional items that you always need to have at the ready. For your supporters and children, you should always have a roll of custom stickers at your disposal. Pass these out at public events: every sticker that lands on a shirt or bag equals more advertising for you.
People also love free pens. Handing out pens from your booth or while canvasing the streets is a great way to get your name seen multiple times per day. Also consider handing out a magnet with your name, slogan, and contact information. If you’re running a larger campaign, handing out buttons your campaign workers and supporters is a must.
Fun & Patriotic. It’s never a bad choice to tie patriotism into your giveaways. For events taking place during the summer, we carry both elephant and donkey hand fans. I can attest firsthand and how wonderful they are at county fairs and summer parades. They might not become a permanent fixture in voters’ homes, but after using it all day, they will definitely remember you.
On the other hand, there are lots of fun handouts that also have a high rate of retention. You can show your party allegiance with a donkey or elephant stress ball, or a more general patriotism with a US flag. If you want to be a little more distinctive, try a key chain or beach ball.
Cause-related. Another option is to pick promotional items based on your campaign platform. If you believe in financial responsibility, you could hand out imprinted piggy banks. If you’re more concerned with health care, a first aid kit will help drive home the point. If dwindling education standards and budgets bothers you, emphasize your position with a ruler made in the USA. Unique is a great way to really stand out.
Promotional products continue to provide personal brand impressions every day. When people start becoming poster and advertising-blind mid-campaign season, they’ll still be using a pen with your name on it.
Do you have any other suggestions for great campaign promotional products? What kinds have you used or received?