The best thing you can do for your business is show your customers that you care. One thing a lot of companies forget in their struggle to gain new customers is to appreciate their existing customers. Competition is tough; if you don’t show your customers that you care, then you may very well lose them to one of your many rivals!
With fall in full swing and winter approaching, promotional cold weather wear is a good way to show your customers. Think of the many different items people may use to keep warm and consider whether you’d like to give away items that are more suitable for winter or items more suitable for fall. Keep in mind that there are also items that can be suitable for both seasons.
Now that fall is here, it may be a good idea to order some custom imprinted sweatshirts, or even some quality embroidered knit hats. A hooded sweatshirt would be perfect for fall, and is one of those items that will be worn for years to come. Everyone has a favorite hoodie, right? The one you give them could end up being the one they wear constantly, which would be good news for you! Also, a knit hat can work for both fall and winter. Scarves are another cold weather accessory that can work for both seasons, and they’re less costly than other options.
Or, perhaps you’d like to plan ahead and give your customers full-fledged winter wear. When considering winter wear, you have many options from fleece-lined and down stuffed jackets to embroidered ear warmers. Whatever your preference may be, it’s important that you remember why you’re choosing it. If you can afford a better item for your clients, such as a fleece-lined or a down-stuffed jacket, then you should choose that better item. The better the item, the more it shows you care. Any company can hand out free pens, but a company that gives their customer a down-stuffed jacket is a company that really cares about keeping their customers. Add your logo and your customers become your very own walking advertisements with nothing but positive things to say about you!
So don’t forget those customers you already have, because they are key to keeping your business afloat in this terrible economy. Invest in your customers, because you won’t keep their business otherwise. Give them something nice to show that you appreciate them, and they will return time and time again. And that’s a promise!
What’s your favorite fall attire or winter wear? Are you a scarf lover or a hoodie fanatic? Tell us about autumn or Christmas promotions that you’ve been working on…we love to read your comments!