All posts in Branding

the-business-of-greek-life-header-image

The Business of Greek Life: Fraternity and Sorority Merchandise, Trademarks, and Licensing

If you know anything about fraternities and sororities, you probably know that they are all about their custom T-shirts. From rush week to formal and every event in between, there’s a T-shirt for any occasion. But before you go ahead with placing or taking that order, there’s one very important thing you need to know […]

small-business-saturday

Tips for Small Business Saturday: See Promo Products in Action

Even though some stores set out garland and gift wrap not long after they’ve put their last barbecue grills on clearance, the holiday shopping season is officially considered to last from Thanksgiving until Christmas (at least for now, until the retail creep completely eliminates Thanksgiving’s existence). The rush of Black Friday kicks the season off, […]

GiveAwayPersonality

Brand Voice and Promotional Products: Give Away Some Personality!

Does your company value fun and excitement or professionalism and dependability? (There’s no right answer here, either of those options and any number of other values are great!) But depending on your company’s values, you are going to have a different message to send in all of your marketing materials, written copy, and on social […]

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