All posts in Branding

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How to Make Your Brand as Likable as Jennifer Lawrence

Chances are that by now you know who Jennifer Lawrence is. In fact, it’s probably hard for you to not know who Jennifer Lawrence is. She’s Katniss Everdeen in the Hunger Games movie franchise, Mystique in the X-men sorta-reboot, and she just won the Oscar for Best Actress. But she’s not crazy-famous just because of […]

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‘The Writers’ Room’ Secrets to the Importance of Personalization

Have you heard about The Writers’ Room on the Sundance Channel? It’s a half hour show co-produced by Entertainment Weekly where host Jim Rash interviews show runners and writers of popular television shows about the creative process. For nerds of both writing and pop culture (e.g. me), it’s really a can’t-miss. Though you’re probably wondering […]